Director - CRM Operations
About You:
As the Director, CRM Operations, you are a highly organized, technically savvy leader with a passion for process, platforms, and precision. You bring deep expertise in CRM operations and are driven to improve campaign and testing execution, system infrastructure, and cross-functional collaboration.
You thrive in dynamic environments and are energized by complex problem-solving—from running vendor evaluations and RFPs to standing up new marketing technology and streamlining campaign workflows. You have a track record of building scalable processes, leading technical implementations, and ensuring flawless campaign delivery from ideation to execution. You lead a team of specialists, collaborate with marketers, engineers, analysts, and creatives alike, ensuring every step of the customer journey is delivered efficiently, accurately, and with measurable impact.
Responsibilities:
Own and evolve Nutrafol’s CRM operations function, including campaign planning, process governance, platform optimization, and cross-functional enablement
Manage a high-performing team of marketing and operations specialists
Partner with Retention, Lifecycle, Growth, Creative, Pro, Engineering and Data teams to execute marketing initiatives while optimizing the marketing tech stack to support personalization, segmentation, and performance tracking
Project manage complex marketing initiatives from kickoff through deployment, ensuring stakeholders are aligned and deliverables are met on time and within scope
Develop and enforce standard operating procedures (SOPs) for email, SMS, push and other campaign management, QA, approvals, testing, and reporting
Lead the execution and management of RFPs and vendor evaluations for marketing tech systems
Support the integration and performance of martech platforms, including CDPs, ESPs, and customer engagement tools
Support the transition and implementation of new platforms, including migration planning, stakeholder training, and testing protocols
Collaborate with analytics and marketing teams to ensure accurate campaign tracking, attribution, and performance insights
Requirements:
8+ years of experience in marketing operations, martech management, and campaign delivery in a digital/eCommerce environment
Proven experience managing complex RFPs and platform migrations (e.g., ESP, CDP, automation platforms)
Strong technical understanding of marketing platforms and customer data systems
4+ years of experience managing teams and cross-functional projects
Expertise in email, SMS, Push, and cross-channel campaign delivery, QA, and reporting
Process-obsessed with strong documentation, communication, and stakeholder management skills
Comfortable balancing strategic planning with tactical execution in a fast-paced environment
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$150,000—$165,000 USD
About the job
Apply for this position
Director - CRM Operations
About You:
As the Director, CRM Operations, you are a highly organized, technically savvy leader with a passion for process, platforms, and precision. You bring deep expertise in CRM operations and are driven to improve campaign and testing execution, system infrastructure, and cross-functional collaboration.
You thrive in dynamic environments and are energized by complex problem-solving—from running vendor evaluations and RFPs to standing up new marketing technology and streamlining campaign workflows. You have a track record of building scalable processes, leading technical implementations, and ensuring flawless campaign delivery from ideation to execution. You lead a team of specialists, collaborate with marketers, engineers, analysts, and creatives alike, ensuring every step of the customer journey is delivered efficiently, accurately, and with measurable impact.
Responsibilities:
Own and evolve Nutrafol’s CRM operations function, including campaign planning, process governance, platform optimization, and cross-functional enablement
Manage a high-performing team of marketing and operations specialists
Partner with Retention, Lifecycle, Growth, Creative, Pro, Engineering and Data teams to execute marketing initiatives while optimizing the marketing tech stack to support personalization, segmentation, and performance tracking
Project manage complex marketing initiatives from kickoff through deployment, ensuring stakeholders are aligned and deliverables are met on time and within scope
Develop and enforce standard operating procedures (SOPs) for email, SMS, push and other campaign management, QA, approvals, testing, and reporting
Lead the execution and management of RFPs and vendor evaluations for marketing tech systems
Support the integration and performance of martech platforms, including CDPs, ESPs, and customer engagement tools
Support the transition and implementation of new platforms, including migration planning, stakeholder training, and testing protocols
Collaborate with analytics and marketing teams to ensure accurate campaign tracking, attribution, and performance insights
Requirements:
8+ years of experience in marketing operations, martech management, and campaign delivery in a digital/eCommerce environment
Proven experience managing complex RFPs and platform migrations (e.g., ESP, CDP, automation platforms)
Strong technical understanding of marketing platforms and customer data systems
4+ years of experience managing teams and cross-functional projects
Expertise in email, SMS, Push, and cross-channel campaign delivery, QA, and reporting
Process-obsessed with strong documentation, communication, and stakeholder management skills
Comfortable balancing strategic planning with tactical execution in a fast-paced environment
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$150,000—$165,000 USD