Director - Content Strategy
Company Description
EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.
Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.
Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.
Job Description
WHAT DOES A DIRECTOR, CONTENT STRATEGY DO?
The Director, Content Strategy is an experienced leader, passionate about the shifting nature of the content and marketing landscapes and how these changes impact the overall team in terms of how value is provided to clients. They provide oversight and strategic leadership across multiple EVERSANA INTOUCH clients. This position works closely with both the account teams and clients to provide thought leadership and guide content strategy. They also work with the Group Director and VP of Content Strategy to help with the development and growth of the CS team by way of informing resourcing decisions, tailoring deliverables and refining processes. They must also be capable of growing CS team business organically, as well as engaging in new business pitches, providing team management and keeping EVERSANA INTOUCH up to speed on industry trends.
RESPONSIBILITIES:
Leading/guiding a team while providing team process and operational support
Leading collaboration initiatives across other subject matter expert teams to deliver integrated marketing strategies
Managing direct reports and aids in providing strategic direction and support
Mentoring team members and guiding individuals along their ideal career path
Conducting higher visibility presentations within EVESANA INTOUCH and with clients
Overseeing multiple clients or one large, complex client at a high level to yield growth
Providing deep insights and recommendations on behalf of the CS team
Contributing to and guiding content approach to tactical planning activities
Educating cross-functional teams on CS processes and best practices
Working with 3rd party agencies, vendors and content creators
Modeling inclusive behaviors and proactively managing bias
Contributing to leadership initiatives, team growth and development
Providing oversight and guidance of deliverables of team members as well as creating your own advanced strategic deliverables
Contributing to team resourcing and bandwidth based on budgets and workload
All other duties as assigned
Qualifications
WHAT ARE WE LOOKING FOR?
Eight or more years of professional experience in marketing and digital (pharmaceutical or health care required), including management leadership roles and extensive client experience
Bachelor’s degree or equivalent education plus professional experience required
Demonstrated experience with delivering content strategy in Omnichannel marketing or similar integrated strategies, including digital marketing strategies and channels
Advanced skills in creating compelling client presentations and using marketing or content management tools
Management skills
Thought leadership – Seen as a go-to leader for the content strategy team
Acts as a trusted source able to use their expert knowledge and innate passion to think differently and deeply, motivate and inspire, ideate, and activate
Pitch/RFP experience and/or ability –understanding of needs, process, presentations
Experienced collaborator with a high-functioning ability to effectively use communication, interpersonal skills and selling ideas
Advanced strategic problem-solving and negotiation skills
Analytical and Strategic skills—examine data and inputs carefully and uncover patterns, trends, gaps, barriers and other opportunities
PREFERRED QUALIFICATIONS:
Significant marketing agency experience
Ability to teach and educate staff and clients on CS and team deliverables
Prior direct management experience
Positive personality with the willingness to help keep team morale up
Stable attitude; able to keep calm composure in times of chaos
Innovative, future-forward thinker
Additional Information
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $101,000.00 to $151,000.00 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].
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Director - Content Strategy
Company Description
EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.
Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.
Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.
Job Description
WHAT DOES A DIRECTOR, CONTENT STRATEGY DO?
The Director, Content Strategy is an experienced leader, passionate about the shifting nature of the content and marketing landscapes and how these changes impact the overall team in terms of how value is provided to clients. They provide oversight and strategic leadership across multiple EVERSANA INTOUCH clients. This position works closely with both the account teams and clients to provide thought leadership and guide content strategy. They also work with the Group Director and VP of Content Strategy to help with the development and growth of the CS team by way of informing resourcing decisions, tailoring deliverables and refining processes. They must also be capable of growing CS team business organically, as well as engaging in new business pitches, providing team management and keeping EVERSANA INTOUCH up to speed on industry trends.
RESPONSIBILITIES:
Leading/guiding a team while providing team process and operational support
Leading collaboration initiatives across other subject matter expert teams to deliver integrated marketing strategies
Managing direct reports and aids in providing strategic direction and support
Mentoring team members and guiding individuals along their ideal career path
Conducting higher visibility presentations within EVESANA INTOUCH and with clients
Overseeing multiple clients or one large, complex client at a high level to yield growth
Providing deep insights and recommendations on behalf of the CS team
Contributing to and guiding content approach to tactical planning activities
Educating cross-functional teams on CS processes and best practices
Working with 3rd party agencies, vendors and content creators
Modeling inclusive behaviors and proactively managing bias
Contributing to leadership initiatives, team growth and development
Providing oversight and guidance of deliverables of team members as well as creating your own advanced strategic deliverables
Contributing to team resourcing and bandwidth based on budgets and workload
All other duties as assigned
Qualifications
WHAT ARE WE LOOKING FOR?
Eight or more years of professional experience in marketing and digital (pharmaceutical or health care required), including management leadership roles and extensive client experience
Bachelor’s degree or equivalent education plus professional experience required
Demonstrated experience with delivering content strategy in Omnichannel marketing or similar integrated strategies, including digital marketing strategies and channels
Advanced skills in creating compelling client presentations and using marketing or content management tools
Management skills
Thought leadership – Seen as a go-to leader for the content strategy team
Acts as a trusted source able to use their expert knowledge and innate passion to think differently and deeply, motivate and inspire, ideate, and activate
Pitch/RFP experience and/or ability –understanding of needs, process, presentations
Experienced collaborator with a high-functioning ability to effectively use communication, interpersonal skills and selling ideas
Advanced strategic problem-solving and negotiation skills
Analytical and Strategic skills—examine data and inputs carefully and uncover patterns, trends, gaps, barriers and other opportunities
PREFERRED QUALIFICATIONS:
Significant marketing agency experience
Ability to teach and educate staff and clients on CS and team deliverables
Prior direct management experience
Positive personality with the willingness to help keep team morale up
Stable attitude; able to keep calm composure in times of chaos
Innovative, future-forward thinker
Additional Information
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $101,000.00 to $151,000.00 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].
Follow us on LinkedIn | Twitter