Director - Content Strategy

About the Role

AffiniPay is seeking an experienced and innovative Director of Content Strategy. This is a pivotal leadership role responsible for building a high-impact, customer-centric content engine aligned to our business goals, brand voice, and solution positioning. Reporting to the VP of Digital Marketing, you’ll oversee a team of content strategists with the mandate to create content that drives measurable engagement and demand.

You’ll evaluate and optimize our current content performance, build a forward-looking content strategy, and ensure integration across marketing and go-to-market initiatives. This role calls for a creative storyteller who can elevate content quality, scale production volume, expand into new formats, and collaborate across teams.

What You'll Do

Strategic ownership

• Develop a comprehensive content strategy aligned to audience needs, business goals, and solution positioning. 

• Establish a planning and optimization cadence to assess content performance, identify opportunities, and evolve alongside the broader marketing strategy.

• Stay ahead of content trends, industry best practices, competitive shifts, and emerging technologies.

Team leadership and collaboration

• Lead and develop a team of content strategists through daily guidance, feedback, and growth-focused coaching.

• Collaborate with cross-functional teams to develop content that reflects our brand, communicates solution value, and supports strategic business outcomes.

Content development and execution

• Lead all aspects of content development across formats, including web, email, video, social, and print.

• Expand multimedia content offerings, driving development of video, audio, and interactive formats to enhance storytelling across channels.

• Champion editorial standards and oversee content calendars, production schedules, and processes to deliver on-time, high-quality content.

Performance & Optimization

• Implement SEO/AEO best practices and leverage AI tools to scale content production and deliver personalized experiences.

• Monitor performance data and convert insights into strategies that boost awareness, engagement, and conversions.

About You

• 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling

• Proven ability to lead teams and create high-impact, customer-centric content that supports the full funnel

• Deep expertise in writing, editing, and messaging across multiple formats and platforms

• Strong background in integrated marketing strategy and campaign planning

• Prior experience in legal tech, accounting tech, fintech, or adjacent industries is required

• Demonstrated ability to use tools like GA4, Tableau, and Salesforce to drive data-informed decisions; working knowledge of CMS and video platforms is beneficial.

• Experience using Generative AI tools for content strategy and creation a must

• Ability to travel regularly to Austin, TX or San Diego, CA.

What We’re Looking For

• A compelling storyteller with a benefits-focused, customer-first mindset

• A collaborative, cross-functional leader who builds strong partnerships and elevates team potential

• A data-driven strategist who values performance insights as much as creativity

• An empathetic people leader who can coach, mentor, and motivate teams to deliver their best work