Direct Mail Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
We’re looking for a Direct Mail Marketing Manager to play a key role in driving new customer acquisition through high-impact direct mail campaigns. Reporting to the Head of Direct Mail Marketing, you’ll lead large-scale campaigns, optimize targeting strategies, and collaborate cross-functionally to maximize performance.
What You’ll Do
Own and execute large-scale direct mail campaigns to drive customer acquisition, ensuring seamless strategy, execution, and measurement.
Collaborate cross-functionally with Marketing, Risk, Finance, Client Happiness, and Data & Analytics to align on goals and optimize campaign effectiveness.
Work with credit bureaus to procure audience files, refine targeting lists, and develop new machine learning models for enhanced segmentation.
Manage external vendors and agencies to ensure on-time production, cost efficiency, and top-tier creative execution.
Lead forecasting and performance analysis, tracking financial metrics, campaign KPIs, and revenue impact.
Drive continuous improvement, using data-driven insights to refine targeting, optimize costs, and enhance customer engagement.
Ensure compliance and quality standards across all direct mail initiatives.
What You’ll Bring
Proven expertise in direct mail marketing, including campaign execution, budget management, and cross-functional collaboration.
Hands-on experience managing large-scale marketing campaigns, working with external vendors (credit bureaus, agencies, lettershops), and optimizing targeting strategies.
Strong analytical and problem-solving skills, with the ability to leverage data to drive campaign performance and decision-making.
Ability to work effectively across teams, partnering with legal, compliance, and finance for approvals and reporting.
About You:
5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
Experience using data analytics to inform campaign decisions and drive growth.
Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
Willingness to travel to the Oakland office monthly to collaborate with other team members.
Even Better:
Experience with machine learning models or predictive analytics in marketing.
Familiarity with marketing automation platforms and CRM systems.
Previous experience managing budgets and vendor contracts in a high-volume marketing environment.=
Where:
This role will be based in the US.
#LI-JP1
About the job
Direct Mail Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
We’re looking for a Direct Mail Marketing Manager to play a key role in driving new customer acquisition through high-impact direct mail campaigns. Reporting to the Head of Direct Mail Marketing, you’ll lead large-scale campaigns, optimize targeting strategies, and collaborate cross-functionally to maximize performance.
What You’ll Do
Own and execute large-scale direct mail campaigns to drive customer acquisition, ensuring seamless strategy, execution, and measurement.
Collaborate cross-functionally with Marketing, Risk, Finance, Client Happiness, and Data & Analytics to align on goals and optimize campaign effectiveness.
Work with credit bureaus to procure audience files, refine targeting lists, and develop new machine learning models for enhanced segmentation.
Manage external vendors and agencies to ensure on-time production, cost efficiency, and top-tier creative execution.
Lead forecasting and performance analysis, tracking financial metrics, campaign KPIs, and revenue impact.
Drive continuous improvement, using data-driven insights to refine targeting, optimize costs, and enhance customer engagement.
Ensure compliance and quality standards across all direct mail initiatives.
What You’ll Bring
Proven expertise in direct mail marketing, including campaign execution, budget management, and cross-functional collaboration.
Hands-on experience managing large-scale marketing campaigns, working with external vendors (credit bureaus, agencies, lettershops), and optimizing targeting strategies.
Strong analytical and problem-solving skills, with the ability to leverage data to drive campaign performance and decision-making.
Ability to work effectively across teams, partnering with legal, compliance, and finance for approvals and reporting.
About You:
5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
Experience using data analytics to inform campaign decisions and drive growth.
Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
Willingness to travel to the Oakland office monthly to collaborate with other team members.
Even Better:
Experience with machine learning models or predictive analytics in marketing.
Familiarity with marketing automation platforms and CRM systems.
Previous experience managing budgets and vendor contracts in a high-volume marketing environment.=
Where:
This role will be based in the US.
#LI-JP1