Digital Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About the role:
You will be a successful if you:
Are confident with Social paid media channels (Meta) and Google Ads as a bonus
Have a strong data-driven and analytical mindset and use this for your decision-making
Look for optimisations, efficiencies and automation
Are a good communicator and able to summarise data concisely and effectively
Are keen to learn and take on new challenges
What you will own:
Reporting to the Performance Marketing Team Lead
Paid Media Campaign Management:
Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels
Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets.
Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.
Stay up-to-date with the latest trends and best practices in performance marketing.
App Activity Focus:
Drive user acquisition and app installs through targeted paid media campaigns.
Analytical Reporting:
Track and report on key performance metrics, providing insights and recommendations for improvement.
Utilise Google Sheets or Excel for data analysis and reporting.
Budget and KPI Management:
Manage the allocated budgets effectively across different paid media channels. (With support from senior managers)
Ensure campaigns are cost-effective and within budget constraints.
Conduct regular optimisations and adjustments based on performance data.
Collaboration and Communication:
Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies.
Work with senior managers to develop creative briefs to guide the production of engaging ad content.
Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner.
Support senior managers as required to help elevate the digital marketing program
What you bring to the table:
Minimum 1-2 years of experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C mobile app experience.
Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)
Strong analytical skills and proficiency in Google Sheets or Excel.
Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
Right to work in the UK.
Strong communication and collaboration skills.
Bonus points if you:
Have experience with third-party tools such as Smartly, SA360, DV360
Have experience on additional social marketing platforms such as TikTok or X or spotify
You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino
About the job
Digital Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
About the role:
You will be a successful if you:
Are confident with Social paid media channels (Meta) and Google Ads as a bonus
Have a strong data-driven and analytical mindset and use this for your decision-making
Look for optimisations, efficiencies and automation
Are a good communicator and able to summarise data concisely and effectively
Are keen to learn and take on new challenges
What you will own:
Reporting to the Performance Marketing Team Lead
Paid Media Campaign Management:
Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels
Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets.
Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.
Stay up-to-date with the latest trends and best practices in performance marketing.
App Activity Focus:
Drive user acquisition and app installs through targeted paid media campaigns.
Analytical Reporting:
Track and report on key performance metrics, providing insights and recommendations for improvement.
Utilise Google Sheets or Excel for data analysis and reporting.
Budget and KPI Management:
Manage the allocated budgets effectively across different paid media channels. (With support from senior managers)
Ensure campaigns are cost-effective and within budget constraints.
Conduct regular optimisations and adjustments based on performance data.
Collaboration and Communication:
Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies.
Work with senior managers to develop creative briefs to guide the production of engaging ad content.
Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner.
Support senior managers as required to help elevate the digital marketing program
What you bring to the table:
Minimum 1-2 years of experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C mobile app experience.
Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)
Strong analytical skills and proficiency in Google Sheets or Excel.
Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
Right to work in the UK.
Strong communication and collaboration skills.
Bonus points if you:
Have experience with third-party tools such as Smartly, SA360, DV360
Have experience on additional social marketing platforms such as TikTok or X or spotify
You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino