Digital Marketing Manager

eClinical Solutions helps life sciences organizations around the world accelerate clinical development initiatives with expert data services and the elluminate Clinical Data Cloud – the foundation of digital trials. Together, the elluminate platform and digital data services give clients self-service access to all their data from one centralized location plus advanced analytics that help them make smarter, faster business decisions. 

You will make an impact:

The Digital Marketing Manager is a hands-on marketing professional responsible for executing digital programs that build brand awareness, generate leads, and create measurable online experiences. This role owns execution across the website, email, SEO/GEO/SEM, digital advertising, and analytics — serving as the day-to-day driver of our digital presence and demand generation programs. This position combines digital marketing expertise with an analytical mindset to test, measure, and optimize performance across channels. The Digital Marketing Manager will thrive in a collaborative environment, working closely with brand and operations colleagues, and will have the opportunity to shape how eClinical Solutions leverages digital channels to reach and engage life sciences decision-makers.

Accelerate your skills and career within a fast-growing company while impacting the future of healthcare.

Your day to day:

• Website & SEO/GEO: Manage content and SEO/GEO strategy for the corporate website, leveraging analytics tools to improve rankings, UX, and engagement

• Email & Automation: Design and optimize automated email campaigns in HubSpot, using A/B testing and analytics to increase conversion

• Digital Advertising: Manage SEM and social/search advertising strategies, leveraging AI search tactics to expand reach and generate leads

• Campaign Execution: Build landing pages, digital assets, and integrations to support campaigns across multiple channels

• Analytics & Reporting: Track campaign KPIs in GA4 and HubSpot, develop dashboards, and report on channel attribution

• Compliance & Maintenance: Manage website updates, data compliance requirements, and integration with CRM

• Collaboration: Work with Marketing Ops on attribution models, campaign naming conventions, and lead scoring strategies

• Other duties as assigned

Take the first step towards your dream career. Here is what we are looking for in this role.

Qualifications: 

• Bachelor’s degree in marketing or a related field or equivalent work experience preferred

• 4+ years of experience in digital marketing preferred (B2B SaaS experience highly desirable)

• Experience managing websites, campaigns, and analytics platforms 

• Hands-on digital marketer with strong executional ownership

• Highly organized, detail-oriented, and deadline-driven

• Strong analytical skills; able to adapt strategies quickly

• Excellent collaborator with brand, operations, and growth teams

• Solid copy-editing and communication skills  

• Proficiency in HubSpot and Salesforce

• Experience with GA4, Google Ads, SEO/GEO/SEM tools (SEMrush, Hotjar, Optimizely, etc.)

• Experience publishing content in WordPress and creating HubSpot landing pages

• Familiar with Adobe Creative Suite for digital asset support

Accelerate your skills and career within a fast-growing company while impacting the future of healthcare. We have shared our story, now we look forward to learning yours!

eClinical is a winner of the 2023 Top Workplaces USA national award! We have also received numerous Culture Excellence Awards celebrating our exceptional company vision, values, and employee experience. See all the details here: https://topworkplaces.com/company/eclinical-solutions/

eClinical Solutions is a people first organization. Our inclusive culture values the contribution that diversity brings to our business. We celebrate individual experiences that connect us and that inspire innovation in our community. Our team seeks out opportunities to learn, grow and continuously improve. Bring your authentic self, you are welcome here!

We are proud to be an equal opportunity employer that values diversity. Our management team is committed to the principle that employment decisions are based on qualifications, merit, culture fit and business need.