Digital Marketing Director

WHAT YOU’LL DO

This key role is in a high-growth, high-profit portfolio company of big thinkers and big doers. It is a CPG/beverage/dietary supplement company with a history of strong, profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, the team is positioned to scale existing and new products globally, driving exponential revenue growth. With the leadership team in place, the opportunity is now to execute a scalable retail expansion strategy, optimize sales execution, and maximize category leadership on the path to a lucrative exit.

We are seeking a dynamic and visionary Director of Digital Marketing with multi-brand and marketplace experience that has scaled a fast-moving CPG brand to success.  In this pivotal role, you will be instrumental in driving the growth of our brands, enhancing revenue streams, and maximizing profitability through ecommerce. You will also play a key role in positioning the company for a strategic exit at a multi-billion dollar valuation.

This role will report to the SVP of Marketing and be responsible for driving innovation, revolutionizing online presence and ecommerce performance, and building our brands across digital platforms. 

Our ideal candidate will have a proven ability to build profitable growth by driving demand, conversion and brand loyalty through consumer and channel understanding, innovation, new platforms and technology, advertising, media, packaging, consumer promotions and marketing analytics.

WHO YOU ARE

• Strategic & Operational – You think big but act fast. You can develop strategy and roll up your sleeves to execute.

• Analytical & Performance-Driven – You're fluent in metrics, funnels, and attribution. You optimize for both growth and efficiency.

• Customer-Centric – You understand consumer behavior and use insights to build meaningful digital journeys that drive loyalty and repeat purchase.

• Collaborative – You work cross-functionally with brand, creative, product, and sales teams to build integrated digital programs.

• Growth-Minded – You stay on top of trends and are always testing, learning, and pushing toward better performance.

RESPONSIBILITIES

Digital Strategy & Execution

• Develop and execute multi-channel digital marketing strategies that drive traffic, acquisition, retention, and LTV

• Manage paid media campaigns (search, social, display), SEO, affiliate, and CRM/loyalty programs

• Optimize digital customer journeys across DTC and third-party marketplaces

• Leverage A/B testing, conversion optimization, and funnel analytics to drive growth

eCommerce Performance

• Own digital revenue targets across owned and operated channels

• Ensure website performance, CRO, UX, and merchandising are optimized to increase conversion and reduce abandonments

• Use data to inform pricing strategies, bundling, and promotional planning

Analytics & Insights

• Monitor campaign KPIs, CAC, ROAS, and site performance; deliver weekly reporting and insights

• Build and maintain dashboards that provide clear visibility into digital performance and business impact

• Translate insights into action plans to improve effectiveness and efficiency

Team & Cross-Functional Collaboration

• Partner closely with brand, creative, and content teams to develop campaigns that convert and reflect brand strategy

• Collaborate with Sales and Product to align digital initiatives with broader business goals

• Oversee and manage agency/vendor relationships as needed

WHAT YOU’LL BRING

• 5-7 years experience within digital marketing and ecommerce within a Fast-Moving and Robust Ecom Brand, regulated environment (cannabis, alcohol, vape, caffeine, online gaming, dietary supplements) working in a multi-brand, multi-website type environment.

• University, Bachelor’s, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required 

• Proven P&L expertise coupled with a robust command of financial metrics and analysis

• Experience with both designing and implementing successful digital marketing strategies with a history of driving profitable growth.

• Hands-on experience with SEO/SEM, Google Analytics, CRM software and ecommerce platforms and tools such as WordPress.

• Analytical and data driven with the ability to interpret data and metrics.

• A strong multi-tasker who can lead multiple projects in a fast-paced environment and positively contribute to enhanced business and functional capability across digital.

• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager and Instagram Ads.

COMPENSATION

A competitive base salary will be provided in this position, with an additional lucrative bonus plan based on performance. In this role you will contribute directly to a highly lucrative exit and will be rewarded generously as a result. Full medical benefits are provided as part of this role.