Digital Marketing Analyst

JOB SUMMARY:

Under general supervision, this position is responsible for analyzing statistics for improvement of digital marketing efforts. This position will track and gather data, create dashboards, and present findings on SEO and/or SEM campaigns.

KEY RESPONSIBILITIES:

• Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization

• Assist with monitoring and analysis of campaign performance within the company’s analytics tools

• Ideate marketing initiatives centered on the customer journey
• Participates in regular discussions with third-party agencies and services providers to optimize use of all digital campaign strategies and tactical execution
• Assists within marketing automation software development of audience segmentation strategies
• Maintain an updated status report on project elements with clear action items and deliverables and follow-up with team members and agency as needed to ensure all project elements are on track
• Measure and report performance of digital marketing and email campaigns, and assess against goals (ROI and KPIs) and evaluate end-to-end experience across multiple channels and touch points
• Develop and execute campaign plans from start to finish and optimize results including open rates, click through rates, engagement, and conversions
• Collaborate with the appropriate teams to drive a deeper understanding of paid media efforts to identify growth areas
• Provide decision making support for business partners by working with the team to define problems or desired outcomes, determine required information, compile findings, and recommend action
• Develop and maintain strong vendor partnerships to shape new opportunities that can enhance our ability to meet hiring goals

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in advertising, marketing, business, or a related field of study with at least 1 year of proven experience and demonstrated success in a digital marketing/digital analytics role

PREFERRED QUALIFICATIONS:

• 2-3 years experience Advanced Google Analytics, Google Ads, Google Analytics and Facebook Blueprint certifications highly preferred

• Advanced Microsoft Excel skills - including VLOOKUP’s and pivot tables

• Keen attention to detail and outstanding organizational skills
• Passion for data and technology
• Impeccable written and verbal communication skills
• Strong troubleshooting and analytical abilities
• Marketing automation: Marketo, Salesforce Marketing Cloud or similar
• Campaign builders: Facebook Ad Exchange, Google Ads, or similar
• Campaign analytics: Google Analytics 360 or similar
• CRM: Microsoft Dynamics, SalesForce, or similar

EDUCATION:

• Bachelors: Advertising (Required), Bachelors: Business Administration/Management (Required), Bachelors: Marketing (Required), GED (Required), High School (Required)

WORK EXPERIENCE:

• Marketing

JOB OPENING ID:

• 00463283 Digital Marketing Analyst (Remote) (Open)

“This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”

J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.