Demand Generation Specialist
At Pax8, we’re not just building campaigns—we’re building connections. As the Demand Generation Specialist for the Americas, you’ll be at the heart of our mission to simplify the cloud journey for our partners. You’ll craft and optimize digital campaigns that spark curiosity, drive engagement, and deliver high-quality leads to our sales teams. You’ll be empowered to innovate, collaborate, and grow in a culture that values both performance and people.
This role is ideal for someone who thrives in a fast-paced, high-energy environment and wants to make a meaningful impact. You’ll be surrounded by passionate, creative, and humorously offbeat colleagues who believe in doing great work—and having fun while doing it.
Key Responsibilities
Campaign Activation & Optimization
Launch and manage paid media campaigns across platforms like LinkedIn, Reddit, and Google.
Collaborate cross-functionally to define audience targeting, creative assets, and messaging.
Continuously monitor and optimize campaigns for performance, efficiency, and lead quality.
Performance Monitoring & Analysis
Conduct daily reviews of campaign metrics and proactively identify optimization opportunities.
Troubleshoot underperforming campaigns using data-driven insights.
Lead Management & Delivery
Ensure consistent quarterly lead delivery to sales teams.
Enrich and validate lead data for quality assurance.
Coordinate with third-party vendors for lead acquisition and performance tracking.
Strategic Collaboration
Participate in campaign kick-offs and POD meetings, contributing to go-to-market strategy.
Recommend audience parameters, tactics, and time-in-market strategies.
Identify opportunities for innovation and testing to keep Pax8 at the forefront of demand generation.
Skills & Experience
Core Skills
2–4 years of experience managing paid media campaigns, ideally in B2B or performance marketing.
Hands-on expertise in platforms such as LinkedIn Ads, Facebook Ads Manager, Reddit, and Google Search.
Strong analytical skills and proficiency in marketing analytics tools.
Excellent communication and collaboration skills.
Detail-oriented, proactive, and a strong team player.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Compensation:
Qualified candidates can expect a compensation range of $68,000/yr to $85,000/yr or more depending on experience.
Expected Closing Date: 09/30/2025
About the job
Apply for this position
Demand Generation Specialist
At Pax8, we’re not just building campaigns—we’re building connections. As the Demand Generation Specialist for the Americas, you’ll be at the heart of our mission to simplify the cloud journey for our partners. You’ll craft and optimize digital campaigns that spark curiosity, drive engagement, and deliver high-quality leads to our sales teams. You’ll be empowered to innovate, collaborate, and grow in a culture that values both performance and people.
This role is ideal for someone who thrives in a fast-paced, high-energy environment and wants to make a meaningful impact. You’ll be surrounded by passionate, creative, and humorously offbeat colleagues who believe in doing great work—and having fun while doing it.
Key Responsibilities
Campaign Activation & Optimization
Launch and manage paid media campaigns across platforms like LinkedIn, Reddit, and Google.
Collaborate cross-functionally to define audience targeting, creative assets, and messaging.
Continuously monitor and optimize campaigns for performance, efficiency, and lead quality.
Performance Monitoring & Analysis
Conduct daily reviews of campaign metrics and proactively identify optimization opportunities.
Troubleshoot underperforming campaigns using data-driven insights.
Lead Management & Delivery
Ensure consistent quarterly lead delivery to sales teams.
Enrich and validate lead data for quality assurance.
Coordinate with third-party vendors for lead acquisition and performance tracking.
Strategic Collaboration
Participate in campaign kick-offs and POD meetings, contributing to go-to-market strategy.
Recommend audience parameters, tactics, and time-in-market strategies.
Identify opportunities for innovation and testing to keep Pax8 at the forefront of demand generation.
Skills & Experience
Core Skills
2–4 years of experience managing paid media campaigns, ideally in B2B or performance marketing.
Hands-on expertise in platforms such as LinkedIn Ads, Facebook Ads Manager, Reddit, and Google Search.
Strong analytical skills and proficiency in marketing analytics tools.
Excellent communication and collaboration skills.
Detail-oriented, proactive, and a strong team player.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Compensation:
Qualified candidates can expect a compensation range of $68,000/yr to $85,000/yr or more depending on experience.
Expected Closing Date: 09/30/2025