Demand Generation Marketing Manager
Newsela is looking for a Demand Generation Marketing Manager to define our integrated national demand strategy and execute campaigns that generate qualified leads and opportunities within our target audience. This role will report to the Manager, Demand Programs and will partner closely with our Content, Product Marketing, Marketing Operations and Sales teams.
In this role, you will:
Lead the strategy and proactive quarterly planning of our demand marketing activations across channels to achieve both marketing-sourced pipeline targets for Newsela
Drive impact by helping to achieve demand generation goals by executing campaigns and optimizations that will drive leads, MQLs, and pipeline
Project manage and execute a variety of demand generation activations, including webinars, content, direct mail, and email nurture campaigns end-to-end to generate pipeline and accelerate opportunities
Measure campaign performance and generate data-driven insights to improve future campaign performance
Run data-informed experiments to uplevel our campaigns
Partner with Sales and SDRs on campaigns to maximize their impact on marketing sourced bookings
Why you’ll love this role:
You are looking for an opportunity to own an integrated, multi-channel demand marketing strategy and bring it to life
You are passionate about demand generation marketing and love working collaboratively to launch the best version of a campaign
You love data and want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
Why you’re a great fit:
You have at least 3 years of B2B demand generation experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
You have a demonstrated understanding of the MarTech landscape. You can learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, event platforms)
You have experience leveraging multiple digital channels including paid media to drive outcomes
You are extremely data-driven and committed to experimenting to improve and optimize programs for success
You have strong project management and entrepreneurial skills to work independently on complex projects
You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
You are meticulously organized with an ability to work and demonstrate grace under pressure
You are comfortable with ambiguity and can move forward in this environment
You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
Compensation:
Base compensation range: $79, 200 - $91,100per year.
Total compensation for this role also includes incentive stock options and benefits.
Why you’ll love working at Newsela:
Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
#LI-Remote
About the job
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Demand Generation Marketing Manager
Newsela is looking for a Demand Generation Marketing Manager to define our integrated national demand strategy and execute campaigns that generate qualified leads and opportunities within our target audience. This role will report to the Manager, Demand Programs and will partner closely with our Content, Product Marketing, Marketing Operations and Sales teams.
In this role, you will:
Lead the strategy and proactive quarterly planning of our demand marketing activations across channels to achieve both marketing-sourced pipeline targets for Newsela
Drive impact by helping to achieve demand generation goals by executing campaigns and optimizations that will drive leads, MQLs, and pipeline
Project manage and execute a variety of demand generation activations, including webinars, content, direct mail, and email nurture campaigns end-to-end to generate pipeline and accelerate opportunities
Measure campaign performance and generate data-driven insights to improve future campaign performance
Run data-informed experiments to uplevel our campaigns
Partner with Sales and SDRs on campaigns to maximize their impact on marketing sourced bookings
Why you’ll love this role:
You are looking for an opportunity to own an integrated, multi-channel demand marketing strategy and bring it to life
You are passionate about demand generation marketing and love working collaboratively to launch the best version of a campaign
You love data and want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
Why you’re a great fit:
You have at least 3 years of B2B demand generation experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
You have a demonstrated understanding of the MarTech landscape. You can learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, event platforms)
You have experience leveraging multiple digital channels including paid media to drive outcomes
You are extremely data-driven and committed to experimenting to improve and optimize programs for success
You have strong project management and entrepreneurial skills to work independently on complex projects
You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
You are meticulously organized with an ability to work and demonstrate grace under pressure
You are comfortable with ambiguity and can move forward in this environment
You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
Compensation:
Base compensation range: $79, 200 - $91,100per year.
Total compensation for this role also includes incentive stock options and benefits.
Why you’ll love working at Newsela:
Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
#LI-Remote