Demand Generation Manager
About The Role
The Demand Generation Manager will be responsible for driving event-focused demand generation campaigns in direct partnership with sellers, ensuring high-quality lead generation and systematic follow-through to pipeline. This role combines generalist demand generation skills with a primary focus on event coordination, post-event engagement, and seller-by-seller relationship management. Success will be measured by the ability to design campaigns that not only capture leads but also nurture them into opportunities through consistent follow-up and targeted engagement. This role will partner closely with sellers, marketing, and RevOps teams to align strategy, execution, and reporting for maximum impact.
What You’ll Do
Partner closely with sellers to design and execute event-based campaigns that drive attendance, engagement, and follow-up.
Partner with sellers and marketing to define ICPs (ideal customer profiles) and buying committees, ensuring accurate targeting.
Own pre-event processes including building targeted prospect lists of speakers, attendees, and other high-potential contacts for each seller.
Own post-event processes including lead capture, systematic follow-up, nurture sequences, and seller adoption.
Enable sellers to execute on LinkedIn and email campaigns via automation tools to ensure consistent, personalized outreach for pre and post event outreach.
Align campaign strategies with audience insights, ensuring messaging and offers resonate with target segments.
Capture, route, and act on all event leads and inbound signals (website visitors, content downloads, LinkedIn engagement) systematically.
Build and optimize nurture programs tailored to audience segments, event outcomes, and buying stages.
What We Need
Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in B2B demand generation, growth marketing, or performance marketing.
Proven track record of building campaigns that drive measurable pipeline and revenue.
Strong knowledge of marketing automation, CRM systems (HubSpot, Salesforce), and outreach tools.
Analytical mindset with the ability to track follow-up consistency, seller adoption, and campaign ROI.
Excellent project management skills and ability to run multiple campaigns simultaneously.
What’s In It For You
Invisible is committed to fair and competitive pay, ensuring that compensation reflects both market conditions and the value each team member brings. Our salary structure accounts for regional differences in cost of living while maintaining internal equity.
For this position, the annual salary ranges by location are:
Tier 1
$113,000—$126,400 USD
Tier 2
$103,000—$115,000 USD
Tier 3
$93,000—$103,600 USD
About the job
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Demand Generation Manager
About The Role
The Demand Generation Manager will be responsible for driving event-focused demand generation campaigns in direct partnership with sellers, ensuring high-quality lead generation and systematic follow-through to pipeline. This role combines generalist demand generation skills with a primary focus on event coordination, post-event engagement, and seller-by-seller relationship management. Success will be measured by the ability to design campaigns that not only capture leads but also nurture them into opportunities through consistent follow-up and targeted engagement. This role will partner closely with sellers, marketing, and RevOps teams to align strategy, execution, and reporting for maximum impact.
What You’ll Do
Partner closely with sellers to design and execute event-based campaigns that drive attendance, engagement, and follow-up.
Partner with sellers and marketing to define ICPs (ideal customer profiles) and buying committees, ensuring accurate targeting.
Own pre-event processes including building targeted prospect lists of speakers, attendees, and other high-potential contacts for each seller.
Own post-event processes including lead capture, systematic follow-up, nurture sequences, and seller adoption.
Enable sellers to execute on LinkedIn and email campaigns via automation tools to ensure consistent, personalized outreach for pre and post event outreach.
Align campaign strategies with audience insights, ensuring messaging and offers resonate with target segments.
Capture, route, and act on all event leads and inbound signals (website visitors, content downloads, LinkedIn engagement) systematically.
Build and optimize nurture programs tailored to audience segments, event outcomes, and buying stages.
What We Need
Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in B2B demand generation, growth marketing, or performance marketing.
Proven track record of building campaigns that drive measurable pipeline and revenue.
Strong knowledge of marketing automation, CRM systems (HubSpot, Salesforce), and outreach tools.
Analytical mindset with the ability to track follow-up consistency, seller adoption, and campaign ROI.
Excellent project management skills and ability to run multiple campaigns simultaneously.
What’s In It For You
Invisible is committed to fair and competitive pay, ensuring that compensation reflects both market conditions and the value each team member brings. Our salary structure accounts for regional differences in cost of living while maintaining internal equity.
For this position, the annual salary ranges by location are:
Tier 1
$113,000—$126,400 USD
Tier 2
$103,000—$115,000 USD
Tier 3
$93,000—$103,600 USD