Demand Generation Manager

Formstack improves people’s lives with practical solutions to their everyday work. We are looking for the next Stacker to help us accomplish this mission.

Formstack is a remote-first company with team members who live and work across the U.S., Canada, and the globe. We offer more than just a job; we provide a community where you can learn, grow, and thrive your way. Join a dynamic and diverse team that values relationships as much as results. Come build what matters with Formstack.

Alana Galardo, Director, Demand Generations at Formstack, is looking to hire someone who will complement and strengthen the team. 

Who You Are

You are a data-driven marketer and a self-starter who takes initiative and thrives creating seamless digital experiences and brand affinity. You have a natural talent for thinking one step ahead, a demonstrated ability to think analytically, and you're dedicated to meeting the expectations and requirements of both internal and external customers. You can (and do!) establish and maintain effective relationships and gain their trust and respect. This is an execution role - our ideal candidate isn't afraid to jump in and get creative, but also has a desire to start thinking strategically!

How You Will Succeed

• Become the go-to expert in customer and prospect marketing campaigns, developing customer loyalty, and creating effective marketing assets in partnership with the brand team.

• Strong collaboration with Brand, Sales Enablement, and Product Marketing

• Develop customer lifecycle campaigns that educate customers and prospects about the value of Formstack and nurture growth

• Manage the overall campaign performance of demand generation initiatives

• Analyze data to find trends and patterns that will influence campaigns and strategy

• Develop marketing briefs for marketing projects and campaigns

• Brief marketing teams, including (but not limited to) content, design, and technical teams

• Be the main point of contact for the customer expansion team

• Communicate lifecycle marketing campaigns, strategies, KPIs to customer sales enablement teams, marketing teams, and other teams as needed to gain stakeholder approval/feedback

• Execute ABM strategies for customer expansion and retention

• Coordinate with other marketing teams for execution, including the crafting of messaging, etc.

• Help plan customer and prospect events, in conjunction with the Events team, to drive adoption and expansion 

What We’re Looking For

• 3+ years in B2B marketing 

• Proficient understanding of database marketing, CRM, and marketing automation (Terminus, Pardot, SFDC, and other marketing automation and analytics tools)

• Knowledge of digital and non-digital tactics to build a multi-tactical marketing programs

• Proven experience partnering successfully with sales and customer experience teams in a channel-driven environment

• A data-driven mindset & strong analytical skills to gather business/user insights, apply learnings and drive meaningful action as relates to achieving business KPIs

• Excellent communication (oral and written) and presentation skills

• Lead projects that involve cross-functional coordination to provide integrated products/services/ solutions

• Lead external agencies and vendors as well as work with internal teams

• Possess extensive project management skills; running from inception to post-event reporting (running in conjunction with Marketing Operations team)

• Experience with managing and balancing budget allocation and reconciliation

Bonus Points

• Experience with Salesforce CRM highly preferred

• Security, cloud, or SaaS experience highly preferred

• Experience with ABM (account-based marketing)

• Success building a customer advocate program

*** This is a remote position ***

\n$95,000 - $120,000 a year\n

What Formstack Offers for Full-Time Employees in the US and Canada:

- Competitive health plans, Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.

- Monthly Health & Wellness and Technology stipends

- Half-day Fridays

- Unlimited PTO for all employees.

- 401k & Roth w/ safe harbor match (the US and Canada)

- The most up-to-date technology, including company-issued Macs, the latest software, and other tools needed to excel at your job

- Company-paid conferences and extended learning opportunities

- Yearly company and team gatherings

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. Formstack is dedicated to building a diverse, inclusive, and authentic workplace. if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Formstack is an equal-opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices based on actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.

All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only. We will store it in our applicant tracking system, Lever, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.