Demand Generation Manager

Cloudbeds is looking for an experienced and data-driven Paid Marketing Manager to join our high-performing Marketing Operations team. This role is ideal for someone who thrives in B2B SaaS performance marketing and wants to take ownership of global, multi-channel acquisition programs.

Success in this role will require experience with performance marketing strategies that go beyond traditional lead generation—focusing instead on reaching high-value accounts with tailored, data-informed approaches. Campaigns should be designed to engage decision-makers within Mid-Market organizations through personalized, one-to-one tactics that align with complex buying cycles and longer consideration paths.

Location: Remote - Must align with time zones across Americas, Europe, and Asia

What You Will Do: 

• Plan, launch, and optimize global paid media campaigns across Google Search, LinkedIn Ads, Meta, and review platforms like Capterra and Hotel Tech Report.

• Build and execute ABM-style campaigns using target account lists from Salesforce to reach key accounts

• Own budget pacing and performance across channels with focus on efficient pipeline generation,

• Manage and collaborate with external consultants and agency partners across global regions to support and scale demand generation initiatives, ensuring alignment with strategy, budget, and performance KPIs.

• Collaborate closely with regional sales leaders to deliver insights and align paid media strategy with revenue goals.

• Partner weekly with the Content, SEO, and CRO teams to support organic traffic growth and conversion optimization across the website.

• Experiment with non-traditional demand generation tactics, including LinkedIn thought leadership, Slack communities, influencer marketing tests, and new emerging channels.

• Implement and maintain accurate tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4).

• Work cross-functionally to improve lead routing and conversion, ideally with tools like Chili Piper, Qualified, or LeanData.

You’ll Succeed With: 

• Minimum 5 years of hands-on experience managing paid media campaigns in a B2B SaaS environment.

• Strong track record managing budgets and performance across Google Search and LinkedIn Ads.

• Familiarity with channels like Meta Ads, Capterra, Hotel Tech Report, or niche comparison platforms.

• Intermediate to advanced experience with Salesforce CRM and Account Engagement (Pardot).

• Proficient in Google Tag Manager and GA4 for campaign tracking and web analytics.

• Strong command of Excel/Google Sheets for data analysis and performance reporting.

• Working knowledge of Looker Studio, Tableau, Sigma or similar BI tools (basic level acceptable).

• Bonus: experience with lead routing tools like Chili Piper, Qualified, or LeanData.

• Experience with Zapier for creating and managing workflows and automations across platforms is a plus.

• Excellent communication and collaboration skills, especially in cross-functional environments.

• Fluent in English (Spanish is a plus, but not required).

• Creative, analytical mindset with a passion for testing new demand strategies beyond traditional campaign tactics.

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