Demand Generation Lead
🌎 About the Role:
The Demand Generation Lead will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey. You will be the architect of scalable campaigns that fuel our growth engine—connecting our solutions to the prospects who need them most.
✨ Your Responsibilities
Own a pipeline-centric campaign strategy - Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages.
Collaborate closely with Sales to align on generated leads and opps - Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing.
Optimize Campaign Performance Through Data & Insights - Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.
Build and scale ABM and Nurture Motions - Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.
🙌 What We’re Looking For
5+ years of experience in a demand generation role within the SaaS space
Proven track record of building and scaling early-stage B2B brands
Experience launching and optimizing demand programs across a variety of channels - earned (PR), owned (blog/social), and paid (ads).
A data-driven, highly analytical mindset with the ability to track, measure, and optimize demand campaigns based on clear KPIs like SQLs, pipeline value, and CAC
You’re energized by ambiguity, love building the plane while flying it, and thrive in environments where systems are still being scaled.
⭐️ What We Value
We also care about whether you would be a good fit for Lumos based on the values and characteristics that define how we achieve outcomes, not just your resume. Thank you for considering Lumos, we hope to hear from you! 🎉
💰Pay Range
$140,000 - $210,000. Note that this range is a good faith estimate of likely pay for this role; upon hire, the pay may differ due to skill and/or level of experience.
About the job
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Demand Generation Lead
🌎 About the Role:
The Demand Generation Lead will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey. You will be the architect of scalable campaigns that fuel our growth engine—connecting our solutions to the prospects who need them most.
✨ Your Responsibilities
Own a pipeline-centric campaign strategy - Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline—aligned with sales goals, ICPs, and buying stages.
Collaborate closely with Sales to align on generated leads and opps - Build a feedback loop to gain feedback on lead quality, track marketing sourced opportunity progression, and closed won attribution to determine which campaigns are actually performing.
Optimize Campaign Performance Through Data & Insights - Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.
Build and scale ABM and Nurture Motions - Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.
🙌 What We’re Looking For
5+ years of experience in a demand generation role within the SaaS space
Proven track record of building and scaling early-stage B2B brands
Experience launching and optimizing demand programs across a variety of channels - earned (PR), owned (blog/social), and paid (ads).
A data-driven, highly analytical mindset with the ability to track, measure, and optimize demand campaigns based on clear KPIs like SQLs, pipeline value, and CAC
You’re energized by ambiguity, love building the plane while flying it, and thrive in environments where systems are still being scaled.
⭐️ What We Value
We also care about whether you would be a good fit for Lumos based on the values and characteristics that define how we achieve outcomes, not just your resume. Thank you for considering Lumos, we hope to hear from you! 🎉
💰Pay Range
$140,000 - $210,000. Note that this range is a good faith estimate of likely pay for this role; upon hire, the pay may differ due to skill and/or level of experience.