Demand Generation Lead

🌐 Who We Are

Bankjoy is a Y Combinator and Bessemer Venture Partner backed FinTech startup. We are changing the way community banks and credit unions do business, enabling them to become tech-driven and digital first. Bankjoy provides modern digital banking products including mobile banking, online banking, online account opening, loan origination, and conversational AI. Our mission is to revolutionize banking tech infrastructure by leading digital transformation at financial institutions — big and small.

The Role

We’re looking for a Demand Generation Lead to own strategy, execution, and reporting for Bankjoy’s demand generation programs. This is a high-impact, leadership role ideal for someone who’s both a builder and a strategist — someone who can drive pipeline growth while scaling systems, teams, and campaigns.

This role includes team leadership responsibilities, including oversight of campaign performance, attribution, and owns reporting on marketing’s contribution to pipeline. The ideal candidate will have some experience managing direct reports or contractors, a strong grasp of B2B marketing operations, and the analytical skills to guide cross-departmental reporting and insights.

Base salary range:

• CAD: $120,000 - $140,000

What you’ll do:

• Team & Reporting Leadership:

  • Lead campaign reporting and attribution; ensure consistent reporting standards across all initiatives

  • Own marketing’s contribution to pipeline — build and deliver reporting for leadership and cross-functional teams

  • Mentor and guide direct reports and/or external contributors

  Marketing Operations & Technology

  • Own the implementation and optimization of HubSpot as our core marketing automation platform

  • Develop lead scoring, nurture workflows, and attribution models to accelerate pipeline

  • Build seamless marketing-to-sales handoff processes

  • Design dashboards and reporting systems to track campaign KPIs and ROI

  Campaign Strategy & Execution

  • Design and execute integrated, multi-channel campaigns across digital platforms. Bankjoy’s key channels include: events, email, webinars, partnerships, and content

  • Drive MQL and SQL growth and measure performance against pipeline and revenue goals

  • Partner with Product Marketing on launches and strategic initiatives

  • Support targeted growth strategies for key segments and verticals

  • Partner with Events to maximize event performance and campaign impact

  Agency & Resource Management

  • Manage relationships with external agencies, freelancers, and content creators

  • Set KPIs and performance expectations for partners

  Analytics & Optimization

  • Own campaign analytics, including ROI snd conversion rates

  • Conduct A/B testing and iterative optimization

  • Generate strategic insights to guide future campaigns and budget allocation

  • Deliver executive-level reporting on marketing performance

  What you bring:

  • 7+ years of B2B marketing experience with a focus on demand generation

  • Experience providing exec-level reporting in demand gen outcomes

  • Experience managing people or external teams (contractors, agencies, or direct reports)

  • Strong track record of designing and executing high-performing campaigns

  • Proficiency with HubSpot 

  • Deep understanding of marketing attribution and funnel metrics

  • Excellent project management, communication, and leadership skills

  • Data-driven mindset with a strong focus on performance and reporting

  • Nice to have: Bachelor’s degree in Marketing, Business, or related field

🎁 What You Get

• A fast-paced and collaborative environment 

• Competitive compensation

• Stock options at a well-funded startup

• 100% medical, dental and vision coverage for you on our base plans

• 50% coverage for families in the US & 100% coverage for families in Canada

• 401(k) plan with 4% company matching (US Employees)

• 3-5 weeks PTO depending on tenure

• 5 health days

• 15 holidays

• End of year shutdown

• Performance-based bonuses (US & Canadian Employees)

• Remote first culture

   

⚖️ Equal Employment Opportunities at Bankjoy

Bankjoy is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Bankjoy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

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