Demand Generation Campaign Manager

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.

Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.

SUMMARY

SQUIRE is looking for a Demand Generation Campaign Manager to join our growing marketing team! We’re looking for a campaign marketer who lives and breathes email automation, lead nurturing, and funnel optimization — someone excited to use smart segmentation, compelling content, and actionable data to drive real pipeline impact.

In this role, you’ll combine creativity, strategic thinking, and technical execution to develop and run multi-channel campaigns that generate high-quality leads, build pipeline, and support revenue growth. You’ll partner closely with Marketing Operations and Revenue Operations to create trigger-based programs, define funnel stages, and ensure seamless tracking and attribution.

Your work will span campaign strategy, lead lifecycle optimization, email and landing page development, and campaign reporting — all in service of one goal: driving growth through high-impact marketing.

REPORTS TO

Sr. Director, Demand Generation 

JOB DUTIES AND RESPONSIBILITIES

• Identify campaign themes, audiences, and high-opportunity moments aligned with pipeline goals.

• Manage end-to-end campaign execution, including planning, kickoffs, QA, deployment, and retrospectives.

• Build and optimize email nurture programs and automated drip campaigns that move leads through the funnel.

• Define campaign KPIs, monitor performance, and report on campaign and funnel metrics.

• Partner with Marketing Ops, RevOps, Sales, and Brand to launch integrated GTM campaigns.

• Ensure proper lead scoring, routing, and attribution are in place to track ROI.

• Use tools like Marketo, HubSpot, and Salesforce to deploy campaigns and measure results.

• Continuously test, analyze, and iterate to improve campaign effectiveness and conversion rates.

The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.

REQUIREMENTS AND QUALIFICATIONS

• 5+ years in campaign marketing, digital/email marketing, or demand generation (B2B SaaS or high-growth environments preferred).

• Hands-on experience with marketing automation tools (Customer.io, Iterable or Braze) and CRM platforms (Salesforce).

• Proven ability to build scalable email and lifecycle campaigns.

• Strong analytical skills and understanding of the lead funnel and lifecycle metrics.

• Excellent written communication and project management skills.

• Experience working with cross-functional teams including Marketing Ops, Sales, and Creative.

• Self-starter with a growth mindset and comfort operating in a fast-paced environment.

WHAT WE OFFER

• Base Salary ($130,000 - $150,000)

• New hire stock grant

• 100% employer paid medical, dental, and vision insurance for you and your dependents

• 401K plan with company contribution

• Generous PTO and Parental Leave policies

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to recruiting@getsquire.com and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

E-Verify Participation

SQUIRE participates in E-Verify. Learn more about E-verify here.