Creative Lead - Design

About AllTrails

AllTrails is the world’s most popular and trusted platform for outdoor exploration. We connect people to the outdoors, help them discover new places, and elevate their experiences on the trail. With the most comprehensive collection of trails in the world, AllTrails supports inclusive access to nature for a global community of millions of trailgoers. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!

This is a U.S.-based remote position. San Francisco Bay Area employees are highly encouraged to come into the office one day a week.

Creative Lead, Design

We’re looking for a Creative Lead - Design who can set the tone for what brand design and creative development looks like at AllTrails. This role is equal parts maker and mentor: someone who executes creative with impeccable craft and insight, while also inspiring and elevating the team around them. You’ll lead by example—producing best-in-class brand creative and campaigns that resonate strongly with our audience, all while building a team culture of creativity and meticulous execution.

What You’ll Be Doing:

• Act as a Creative Leader on the Brand Design team, setting an example, continually raising the bar while generating original and highly crafted creative that is grounded in thoughtful insights

• Concept and execute global integrated campaigns across various channels and surfaces including digital, social, lifecycle, OOH, film, experiential, and in-product

• Lead the creation of new evergreen brand assets, including stylistic elements, illustration, photography, video, motion, and audio

• Partner with Design Leadership to push  the continual  development and evolution of the AllTrails visual brand, defining how we show up in the world at scale

• Work in collaboration with Creative Leadership, marketing leads, and cross-functional stakeholders to create campaigns that build love for the AllTrails brand and product

• Make design decisions confidently and quickly, ensuring they are based on a deep understanding of the project's goals, audience insight, and business context

• Lead design exercises, workshops, and drive internal alignment on principles and ideas that elevate brand design at AllTrails

• Think deeply about and research business problems to develop core creative ideas that translate into successful executions

• Foster a respectful and collaborative environment that cultivates a culture of creativity

Requirements:

• Minimum of 6 years of relevant experience leading global brand campaigns, in either an agency or in-house studio setting, preferably for a SasS company, app, or digital product

• Experience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior Designer

• Extensive experience concepting and designing compelling creative across multiple mediums, formats, environments, and surfaces

• Flawless execution of the core fundamentals of visual design, including typography, layout, color, form, and composition

• Outstanding portfolio demonstrating highly crafted design work and demonstrated success in building unique and interesting creative that resonates deeply with audiences

• Strong communication and presentation skills, with the ability to effectively articulate and sell creative decisions, as well as manage feedback from stakeholders

• Exceptional conceptual and brainstorming skills, with a preference for a blue-sky, out-of-the-box approach to idea generation

• Strong critical thinking skills, with the ability to self-edit, iterate, test ideas, and bring constructive feedback to work across the creative team

• Extensive experience collaborating with copywriters, designers, and marketing strategists to develop campaigns and brand storytelling

• Experience at a fast-paced remote-first company where autonomy and proactiveness are key contributors to success 

• High taste level, and a deep knowledge of the current and historic creative landscape, with a solid understanding of design trends and culture

• A deep knowledge of Figma, Adobe CC, and other creative platforms and tools

• Strong grasp of design systems and how to deploy flawless creative at scale

• Empathy for the customer and for individuals on a creative team

• AI Native: You naturally incorporate AI tools to enhance your work. You’re comfortable writing prompts, evaluating AI outputs, and enjoy experimenting with new ways to boost creativity, productivity, and decision-making

Nice to Have:

• Experience with no-code design tools like Framer or Webflow

• Passion for the outdoors or deep interest in outdoor culture

$120,000 - $140,000 a year

A successful candidate’s starting salary will be determined based on various factors such as skills, experience, training and credentials, as well as other business purposes or needs.  It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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