Creative Lead (Art-based)

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campuses are in Sydney and Melbourne, but this role is based in Ho Chi Minh, Vietnam. We offer flexibility in how and where you work—whether that’s from home, a co-working space, or somewhere in between. We trust you to find the balance that empowers you and your team to thrive. About the Role

As Canva scales, change continues to be part of our DNA—and that’s all part of the fun. This role gives you a flavour of the type of things you’ll be working on, but it will likely evolve.

As Creative Lead, you'll shape the creative direction for content in your market, ensuring it reflects local culture, resonates with users, and drives growth. As an individual contributor in this space, you will lead and influence the development of impactful content across templates and design elements, partnering with country leads, marketing, SEO, community, and creators. 

At the moment, this role is focused on:

• Creative Direction & Strategy. Define and lead the creative vision for your market—turning local insights and Canva’s broader goals into content strategies that inspire. You’ll drive innovation, shape high-impact campaigns, and ensure our creative output stays fresh, competitive, and aligned with market needs.

• Content Creation & Curation. Oversee the full content lifecycle—from ideation and briefing to production and QA. You’ll develop templates, design kits, and campaigns, while also curating assets for seasonal moments, marketing initiatives, and local showcases.

• Local market & Cultural Insights. Bring deep knowledge of your country’s culture, trends, and creative landscape. You’ll champion hyperlocal storytelling, inform editorial direction, and help shape a content library that feels authentic, inclusive, and resonant to your audience.

• Stakeholder & Partnership collaboration. Work closely with Marketing, SEO, Country Leads, and Community to align creative goals and lead content rollouts. You’ll also guide the creative strategy for partnerships, ensuring everything we publish meets both brand and local expectations.

• Performance monitoring & creative insights: Use data, content audits, and local insights to refine strategy and identify opportunities. You’ll translate learnings into action—boosting content performance, discoverability, and user engagement in your market.

What we're looking for:

• You have experience in creative leadership within Vietnam market

• You bring strong visual design skills and a portfolio that demonstrates cultural depth

• You thrive on crafting content that feels made for the market—not just translated

• You collaborate well across diverse stakeholders and adapt quickly to change

• You have a deep understanding of content trends, user needs, and cultural nuance

• You’re excited by Canva’s mission to make design accessible to everyone, everywhere

• You have experience managing freelancers, shape editorial strategy, and guide content innovation

• You have a portfolio of your work that showcases your creative direction and culturally relevant design – please include a link in your application.

• Nice-to-have: You have experience mentoring or managing creatives, and enjoy building a culture of quality and innovation.

About the team:

You’ll be joining the International Content Team, whose mission is to build the most valuable content library in the world. We work within the International Supergroup and collaborate closely with Content & Discovery and Marketing to unlock content-driven growth through high-quality, market-relevant templates and elements such as graphics, photos, and videos.

We are focused on delivering content that is Truly Local — ensuring everything we publish meets our standards of design craft, cultural resonance, and user value.

Other stuff to know

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

We'd love to see the awesome works and implementations you've done! Kindly attach your portfolio as you submit your application. 

Check out lifeatcanva.com for more info.