Creative Conceptor
About You
Nutrafol is seeking a talented Creative Conceptor to join our remote-first team. We’re looking for someone with a proven ability to concept and develop big ideas and write elevated, engaging, and informative copy for our business. You’re able to learn the nuances of the unique Nutrafol consumer journey—particularly the regulatory standards and notes of authenticity that comes with a brand known for science-backed formulas.
You know how to speak to different audiences in an inherently elevated brand voice that still sounds relatable, human, and genuine. You’re always percolating new, out-of-the-box ideas. And you enjoy a fast-paced environment that hinges on collaboration.
Your primary role will be the conception and execution of brand campaigns for Nutrafol. For the concepting portion, your role will be to pitch multiple concepts based on a brand strategy brief, incorporate stakeholder feedback, and ultimately sell-in a finalized campaign concept and creative strategy. You will lead creative execution, partnering with our internal creative team as well as potential external agency partners.
Responsibilities:
Concept brand campaign in a way that pushes the envelope creatively.
Present ideas clearly and confidently with stakeholders.
Partner with Growth, Retention, and Brand teams to craft interesting, educational marketing copy that meets (and at times exceeds) campaign briefs.
Think strategically about copy (where is the lead coming from, what would they be curious to know, what can I address to get them to purchase, etc.).
Take science-heavy terminology and write-ups and transform them into relatable, consumer-friendly content.
Match tone of voice to closely align with brand standards.
Curiosity and eventual understanding of the rigorous guardrails we have as a brand, including language set by our Product, Science, and Regulatory teams.
Ability to work on tight timelines and hit deadlines.
Capacity to stretch between concepting, writing, editing, and proofreading with agility.
Work collaboratively across marketing and digital departments.
Execute top-quality copy from concept to delivery, complying with brand standards in execution of marketing materials.
Bring unique ideas and POV to the table.
Requirements:
Minimum 5-10 years of professional experience in digital copywriting for an agency or brand; DTC and Health & Wellness experience is a plus
Prior experience concepting and writing copy for an eCommerce company is required
Working knowledge of Figma, Google Suite, and Asana
Strong writing, verbal, organizational, and time management skills
Strong ability to incorporate data and research into copywriting
Proven talent for creating fresh, unique, and professional copywriting
Excellent problem-solving, communication, and conceptual skills
Comfortable in a fast-paced environment, with the ability to successfully juggle multiple assignments while meeting deadlines
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$125,000—$145,000 USD
About the job
Apply for this position
Creative Conceptor
About You
Nutrafol is seeking a talented Creative Conceptor to join our remote-first team. We’re looking for someone with a proven ability to concept and develop big ideas and write elevated, engaging, and informative copy for our business. You’re able to learn the nuances of the unique Nutrafol consumer journey—particularly the regulatory standards and notes of authenticity that comes with a brand known for science-backed formulas.
You know how to speak to different audiences in an inherently elevated brand voice that still sounds relatable, human, and genuine. You’re always percolating new, out-of-the-box ideas. And you enjoy a fast-paced environment that hinges on collaboration.
Your primary role will be the conception and execution of brand campaigns for Nutrafol. For the concepting portion, your role will be to pitch multiple concepts based on a brand strategy brief, incorporate stakeholder feedback, and ultimately sell-in a finalized campaign concept and creative strategy. You will lead creative execution, partnering with our internal creative team as well as potential external agency partners.
Responsibilities:
Concept brand campaign in a way that pushes the envelope creatively.
Present ideas clearly and confidently with stakeholders.
Partner with Growth, Retention, and Brand teams to craft interesting, educational marketing copy that meets (and at times exceeds) campaign briefs.
Think strategically about copy (where is the lead coming from, what would they be curious to know, what can I address to get them to purchase, etc.).
Take science-heavy terminology and write-ups and transform them into relatable, consumer-friendly content.
Match tone of voice to closely align with brand standards.
Curiosity and eventual understanding of the rigorous guardrails we have as a brand, including language set by our Product, Science, and Regulatory teams.
Ability to work on tight timelines and hit deadlines.
Capacity to stretch between concepting, writing, editing, and proofreading with agility.
Work collaboratively across marketing and digital departments.
Execute top-quality copy from concept to delivery, complying with brand standards in execution of marketing materials.
Bring unique ideas and POV to the table.
Requirements:
Minimum 5-10 years of professional experience in digital copywriting for an agency or brand; DTC and Health & Wellness experience is a plus
Prior experience concepting and writing copy for an eCommerce company is required
Working knowledge of Figma, Google Suite, and Asana
Strong writing, verbal, organizational, and time management skills
Strong ability to incorporate data and research into copywriting
Proven talent for creating fresh, unique, and professional copywriting
Excellent problem-solving, communication, and conceptual skills
Comfortable in a fast-paced environment, with the ability to successfully juggle multiple assignments while meeting deadlines
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$125,000—$145,000 USD