Corporate Branding Director
Corporate Brand Strategy Gather market intelligence on the pain points within the industries we sell to and on the competitive solutions in our market Position Accruent and craft messaging to differentiate our company, our brand, and our solutions from competitive solutions Lead branding efforts to rationalize and adjust current product branding to better serve the needs of the market and align with corporate objectives Influence product roadmap by bringing market and brand perspective Collaborate with PR and content leader to enhance brand through thought leadership and communicating our perspective Collaborate with VP of Brand and Product Marketing to adjust product and company branding to meet changing organizational and market needs Conduct competitive research to help influence new product naming as well as naming for corporate initiatives Develop analyst relations strategy and lead execution including building and maintaining analyst relationships 10+ years of experience in corporate strategy, product strategy, competitive intelligence, branding, and messaging Proven track record of translating market and customer data into strategy and transforming into messaging that resonates with the market Excellent written and verbal communication and cross-functional collaboration skills. Expertise in conducting competitive and market research to answer a key business question or imperatives, analyzing and assimilating that information, and presenting recommendations rooted in that research Experience working for growing B2B SaaS software organizations.
About the job
Apply for this position
Corporate Branding Director
Corporate Brand Strategy Gather market intelligence on the pain points within the industries we sell to and on the competitive solutions in our market Position Accruent and craft messaging to differentiate our company, our brand, and our solutions from competitive solutions Lead branding efforts to rationalize and adjust current product branding to better serve the needs of the market and align with corporate objectives Influence product roadmap by bringing market and brand perspective Collaborate with PR and content leader to enhance brand through thought leadership and communicating our perspective Collaborate with VP of Brand and Product Marketing to adjust product and company branding to meet changing organizational and market needs Conduct competitive research to help influence new product naming as well as naming for corporate initiatives Develop analyst relations strategy and lead execution including building and maintaining analyst relationships 10+ years of experience in corporate strategy, product strategy, competitive intelligence, branding, and messaging Proven track record of translating market and customer data into strategy and transforming into messaging that resonates with the market Excellent written and verbal communication and cross-functional collaboration skills. Expertise in conducting competitive and market research to answer a key business question or imperatives, analyzing and assimilating that information, and presenting recommendations rooted in that research Experience working for growing B2B SaaS software organizations.