Copywriter & Social Media Specialist

About Us:

ImageTrend, Inc. is dedicated to connecting life’s most important data in the healthcare and emergency response community. We deliver software solutions, data analytics and services for EMS, hospitals, community paramedicine (CP), critical care, fire, and preparedness to enable fully integrated patient-centric healthcare and public safety. Our commitment to innovation, its clients, and providing world-class implementation and support is unsurpassed. Based in Eagan, Minn., ImageTrend combines business analysis, creative design and data driven architecture to offer scalable solutions and strategies for today and the future.

Employment at ImageTrend is not just about doing a job; it's about being a part of a community. We are top-notch talent, passionate about making a difference through the work we do together!

Description:

We are seeking a creative and detail-oriented Copywriter and Social Media Specialist to join our marketing team. This role is responsible for creating compelling written content and developing engaging social media strategies that align with our brand’s voice, drive engagement, and promote our products/services. The ideal candidate will have a passion for writing, a keen eye for design, and expertise in social media trends and analytics.

What You'll Do:

• Develop clear, concise, and persuasive copy for various channels including websites, blogs, email campaigns, advertisements, brochures, and product descriptions.

• Write copy that effectively communicates our brand’s messaging and tone to target audiences.

• Collaborate with marketing, design, and product teams to ensure all content aligns with brand guidelines and overall strategy.

• Edit and proofread copy for grammar, spelling, clarity, and style consistency.

• Create, curate, and manage content across multiple social media platforms (Facebook, X, Instagram, LinkedIn, etc.).

• Develop social media content calendars, ensuring posts are timely and aligned with brand objectives and marketing campaigns.

• Monitor social media trends and incorporate them into content creation to increase brand visibility and engagement.

• Respond to customer inquiries, comments, and messages in a timely and professional manner.

• Analyze social media performance metrics and adjust strategies to maximize engagement and reach.

• Travel to orientation, industry or company events, and other onsite meetings as required.

• Additional duties as assigned.

Requirements:

• Degree in marketing, business administration, journalism, or related field or the equivalent combination of education and relevant experience

• Product copywriting and social media experience, preferably in a high-growth SaaS company, with public safety or healthcare industry experience a plus

• Expert communication skills and ability to collaborate effectively with internal and external stakeholders

• Proven experience as a copywriter, content creator, or social media specialist.

• Strong analytical and critical thinking skills.

• Excellent organizational skills, appreciation of critical timelines and strong work ethic

• Ability to maintain discretion when handling proprietary and confidential information

• Enthusiasm for learning and expanding knowledge or skills

• Strong work ethic, integrity, honesty, collaboration and team orientation

• Ability to travel up to 10% annually

This role can be performed 100% virtually anywhere in the US while following our Remote Work Policy. Deadline to apply is at least 3 days after the posting date listed.

Position Salary Range: The annual base salary range for this full-time role is $55,000 - $75,000 USD + bonus + benefits + perks + community gains. Within the range, individual pay is determined by job-related skills, education or training and other relevant qualifications.

Benefits, Time Off & Perks at ImageTrend

• Insurance: Core healthcare coverages, plus employer sponsored group policies & additional voluntary plans

• Paid Time Off: Flexible PTO, Sick Days, Holidays, Parental Leave & Volunteering

• Retirement: Roth or Traditional 401(k) & Employer Match

• Flexibility: Remote, Hybrid & Onsite options, Flex & Alternate Scheduling Arrangements

• Career Advancement: Internal growth, Tuition Reimbursement, Professional Development & LinkedIn Learning access

• Long-term: Community Gains Incentive Program

• Other perks: Referral Bonus Program, Employee Assistance Program

ImageTrend is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at 952-469-1589, and ImageTrend will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

ImageTrend participates in the Electronic Employment Verification Program (E-Verify) to validate employee Form I-9 documentation. Please visit everify.gov to learn more.