Coordinator - Video & Social Content

​​About the Role:

We are seeking a Coordinator, Video & Social Content (Temporary) to join our Organic Content team. In this role, you will support us in building and growing our content library to increase brand awareness and engagement and build brand affinity. You will partner closely with SEO, Editorial, Organic Social, Engineering, Design, and Product teams to create and scale content for our YouTube channels. 

This position requires keen attention to detail, an understanding of SEO best practices for video, in-depth knowledge of the social landscape (with a focus on YouTube), writing and copy editing experience, social video optimization techniques, and content management best practices. Successful candidates will enjoy rolling up their sleeves and are committed to delivering high-quality digital experiences that contribute to organizational success.

This is a temporary, non-permanent position. This position is part-time, with an average weekly workload of 20-30 hours.

You Will:

• Maintain an organized weekly content calendar to schedule uploads effectively and ensure timely delivery of content

• Manage weekly YouTube content uploads

• Create compelling, educational, and SEO-optimized title and description copy for YouTube

• Perform keyword research and optimize YouTube videos with keyword tags

• Optimize existing content with links back to the site and relevant content

• Manage video assets to prep for embeds in blog posts on the Hims and Hers websites

• Optimize for YouTube with the creation of updated titles, description copy, keywords, and links to site

• Partner with our Sr. Social Video Editor to create a strategy for cross-posting YouTube content to other social platforms (TikTok, Instagram Reels, etc.)

• Manage the YouTube community engagement and respond to comments on YouTube to drive on-platform engagement

• Interface with customer service teams and medical professionals to craft brand-appropriate responses to public comments

• Perform audits of existing content to record and remove mentions of sunsetted products, images, brand ambassadors, claims, etc

• Utilize YouTube Analytics to monitor basic channel performance, and key engagement metrics to provide high-level trends insights to Editorial and Social teams

• Assist with the management of the content architecture and placement of content in the user experience

You Are:

• A grammar-obsessed, proficient copywriter and editor with an eagle eye for the details

• Knowledgeable of basic SEO best practices and keyword identification

• Familiar with YouTube Studio, with advanced proficiency in content creation and administration. Able to navigate content publishing interfaces, troubleshoot issues, and provide comprehensive training to users at all skill levels

• Familiar with project management & collaboration tools such as Confluence, JIRA, Slack, and Monday.com to track progress, and collaborate with team members effectively

• Service-oriented. You work quickly and collaboratively on technical projects and provide an informed perspective on web best practices

• Highly organized and motivated to work hard in a fast-paced environment, and enjoy balancing numerous priorities and demands

• Comfortable with community moderation in a highly regulated industry with legal oversight

You Have:

• 3+ years of content management experience 

• 3+ years of social media community moderation experience  

• Strong understanding of SEO principles

• Excellent written and verbal communication skills

• Attention to detail and commitment to producing high-quality work

• Ability to work efficiently in a collaborative, fast-paced environment

• Experience with web user experience (UX) is a plus

• Experience creating organic content on Reddit (not required but a plus)

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

#LI-Remote