Content Specialist

Position overview

The Content Specialist, reporting into the VP of Marketing, will play a crucial role in developing and executing Xapo Bank’s content strategy to drive brand awareness, engagement, and ultimately, conversions.

Responsibilities:

• Develop and implement a comprehensive content marketing strategy that aligns with the company’s growth objectives and brand positioning.

• Lead SEO efforts to increase visibility and organic search rankings, collaborating closely with web developers.

• Manage content production across various formats including blogs, white papers, video, and social media, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

• Oversee the editorial calendar and ensure content is scheduled, produced, and published in a timely manner.

• Analyze content marketing data and SEO performance to continually refine strategies and tactics, maximizing effectiveness and ROI.

• Own the content and design for Xapo Bank's website

• Collaborate with cross-functional teams, including product, PR, and digital marketing, to create synergies and leverage content across all channels.

• Lead and expand the content marketing team, nurturing talent and developing skills to meet evolving market and organizational demands.

• Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts.

• Stay current with industry trends and competitor strategies to ensure that our content is ahead of the curve.

Skills needed:

• Solid experience in a similar role spanning content and organic marketing

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.

• Proven experience in content marketing and SEO, with a strong track record of enhancing organic search and engagement.

• Video content creation, video production and editing skills would be highly beneficial. 

• Strong analytical skills with an ability to interpret data to make informed content decisions.

• Exceptional writing and editing skills, with a keen understanding of what resonates with target audiences.

• Experience with content management systems, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., GA4, Search Console).

• Experience having worked in the Crypto industry.

Other requirements

• A dedicated workspace.

• A reliable internet connection with the fastest speed possible in your area.

• Devices and other essential equipment that meet minimal technical specifications.

• Alignment with Our Values and the Xapo Values-Driven Leadership principles.