Content Marketing Manager

About Devpost

Devpost's mission is to inspire the world's developers to build great software. Developers consider us their go-to site for discovering and competing in the world’s software competitions (hackathons) both inside and outside of their organizations. Millions use Devpost to learn, be creative, collaborate, and earn prizes and recognition. As the content marketing manager on our team, you’ll help share our story in a compelling manner, inspire users at every stage of their journey, and drive customer growth through your content.

Customers who trust us to inspire developers include Amazon, Google, Microsoft, Atlassian, Square/Block, DocuSign, Snap, many startups, non-profits, and more.

About This Position

This is a high-impact opportunity for a senior, self-starting, hands-on content marketer to drive brand awareness, generate and nurture leads, and boost growth through content. As the Content Marketing Manager, you will build our content strategy, and create high-quality content that tells our brand story, increases organic traffic, engages prospects in the buying process, and ultimately help drive sales leads and revenue.

Responsibilities

• Write thoughtful, compelling marketing content to grow the Devpost brand and support every stage of the customer journey, targeting key personas to engage, educate, and inspire buyers.
• Produce a wide range of content types, including blogs, case studies, emails, ebooks, infographics, social ads, website/landing page copy, sales collateral, videos, webinars, and other relevant content types to support prospect and customer marketing.
• Launch and grow an SEO-optimized blog to increase high-quality inbound web traffic.
• Engage with other marketing stakeholders, Sales, Customer Success, and Product teams, and other subject matter experts to gather information and requirements for content creation.
• Collaborate with the management team to establish our brand voice, positioning, messaging, and content strategy that resonates with our buyer personas.
• Build and maintain an editorial calendar, including guidelines on style, tone, and timing.
• Continuously measure, report on, and work to improve content performance -- keeping it fresh, accessible, and timely.
  
  

Skill, Experience, And Requirements

• 3+ years of experience in content writing and strategy, preferably for B2B SaaS companies.
• A data-driven approach to content; can demonstrate the clear impact of your work on demand generation programs.
• Expertise in creating short- and long-form content, with a portfolio to back it up.
• A strong understanding of SEO/SEM, and experience working with Google Analytics and content management systems. Experience with HubSpot or other marketing automation systems would be an asset.
• Exceptional writing, editing, and proofreading skills, and a keen eye for detail.
• Comfortable engaging with internal teams, customers, thought leaders, and industry professionals to create impactful content.
• Resourceful and able to work independently to manage content projects from start to finish.
  
  

Hours And Compensation

• This is a full-time position
• Salary is commensurate with experience
• Stock options
• Health, vision, and dental insurance
• Personal education and conference budget
• Flexible vacation time (we don't count it)
  
  

Cover Letter

Please tell us in a brief cover letter why you may be a good fit for this job and our company.

Compensation: From $50,000.00 to $100,000.00 per year