Content Marketing Manager

About the role

• If you’re looking for an opportunity to drive content strategy and execution for one of the most exciting areas of technology, this role is for you!

• D-Wave, a leading quantum computing company at the forefront of commercializing this remarkable technology, is seeking a Content Marketing Manager to join our rapidly growing marketing organization.

• In this role, you will help us define a content marketing program that gets the incredible stories of our company, technology, partners and customers in front of the world.

What you'll do

Content Strategy & Development:

• Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the customer’s journey.

• Oversee and also directly create high-quality, engaging content across various formats (e.g., thought leadership articles, whitepapers, e-books, blog posts, newsletters, case studies, videos, website copy).

• Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment.

• Confidently leverage AI to create derivative content pieces, enabling us to rapidly scale our content program

Digital Content Distribution & Promotion:

• Manage the distribution of content across various digital channels, including D-Wave website, social media platforms (e.g., LinkedIn, X), and email campaigns.

• Develop and manage the social media content calendar and strategy, curating and scheduling posts to maximize reach and engagement.

• Work with digital marketing manager to ensure content is optimized for SEO, SEM, CRO, and other digital advertising efforts.

• Track KPIs (engagement, reach, CTR, conversions) and provide actionable insights 

• Use data to iterate on content and social strategy, testing new formats, posting times, and engagement tactics 

Content Performance Analysis & Optimization:

• Monitor and analyze content performance metrics (e.g., website traffic, engagement rates, conversions, lead generation) using analytics tools.

• Provide actionable insights and recommendations to optimize content strategy, digital distribution, and overall campaign effectiveness.

• Manage content governance, ensuring brand consistency, compliance, and an organized content library.

Cross-Functional Collaboration:

• Work seamlessly with sales, product marketing, and R&D teams to ensure content supports their objectives and is integrated into broader initiatives.

About You

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Proven experience (5+ years) in content marketing, with a demonstrated track record of managing digital media channels and leveraging marketing automation platforms.

• Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and technical content.

• Experience using AI to drive message consistency and scale.

• Experience in developing and executing content strategies for B2B technology or software companies.

• Demonstrated ability to manage professional social media platforms and understand social media analytics.

• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.

• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.

A D-Waver's DNA

• We look at the future and say “why not”; we see possibilities where others see problems or routines. We show the way ahead and are committed to achieving ambitious goals.

• We practice straight talk and listen generously to each other with empathy. We value different opinions and points of views. We ensure that we connect outside as well as inside to learn from others and inspire each other.

• We hold ourselves accountable for delivering results. We make decisions & take responsibility so that we can act & support each other.

• As leaders we motivate & engage our teams to undertake beyond what they originally thought possible, by developing our teams & creating the conditions for people to grow and empower themselves through enabling & coaching.

Our Compensation Philosophy is Simple but Powerful:

We believe providing D-Wavers with company ownership, competitive pay, and a range of meaningful benefits is the start of creating a culture where people want to give the best they’ve got — not because they’re simply making money, but because they’ve fallen in love with our vision, mission, values, and team. 

During the interview process, your Recruiter will review our total rewards (base, equity, bonus, perks, benefit, culture). The final offer is determined by your proficiencies within this level.   

Inclusion: 

We celebrate diverse perspectives to drive innovation in our pursuit. Our employees range from distinguished domain experts with decades of experience in their respective fields, to bright and motivated graduates eager to make their mark. Our diverse and innovative team will make you feel appreciated, supported and empower your career growth at D-Wave.

The Fine Print: 

No 3rd party candidates will be accepted

It is D-Wave Systems Inc. policy to provide equal employment opportunity (EEO) to all persons regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, genetic information, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state/provincial, local law.