Content Marketer

Your Role

We are seeking a dynamic and creative Content Marketer (contractor) to join our team at Zip. In this role, you will be a key part of our marketing efforts, responsible for crafting compelling and engaging content that resonates with our target audience. As Zip’s Content Marketer, you will play a pivotal role in driving brand awareness, lead generation, and customer engagement through impactful content strategies. You will help to shape Zip’s narrative so that it captivates and engages our audience while driving business growth. If you're a creative storyteller with a passion for delivering value through content, we'd love to hear from you.

You Will

• Develop and execute content strategy that aligns with ZipHQ's brand voice, target audience, and marketing goals.

• Create a wide range of high-quality content, including blog posts, whitepapers, ebooks, infographics, videos, social media content, and more.

• Collaborate with cross-functional teams, including marketing, design, sales, and product, to gather insights and develop content that addresses customer pain points and needs.

• Conduct thorough research to understand industry trends, competitive landscape, and customer preferences, and leverage this knowledge to create relevant and valuable content.

• Optimize content for SEO to improve organic visibility and drive traffic to our digital platforms.

• Manage content distribution across various channels, including our website, blog, social media, email campaigns, and external publications.

• Track, measure, and analyze content performance using analytics tools to refine strategies and ensure content effectiveness.

• Stay up-to-date with the latest content marketing trends, tools, and best practices, and apply this knowledge to continuously enhance our content efforts.

Qualifications

• 3+ years of experience in content marketing, preferably in a B2B environment.

• Proven track record of creating and executing successful content strategies that drive engagement, lead generation, and brand awareness.

• Strong writing and editing skills with the ability to create clear, compelling, and persuasive content.

• Familiarity with content management systems (CMS) and basic understanding of SEO principles.

• Creative thinker with the ability to transform complex concepts into relatable and informative content.

• Detail-oriented and highly organized, with the ability to manage multiple projects and deadlines simultaneously.

• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

• Proficiency in using content marketing tools and platforms such as HubSpot, SEMrush, Google Analytics, etc.

• A passion for staying current with industry trends and a willingness to experiment with new content formats and approaches.

Nice-to-Have

• Experience at a fintech company.

• Previous startup experience.

• Background in design, video production, or other multimedia content creation.

The expected rate for this role is $45-50 per hour, expected to be 30 hours per week on average.

Perks & Benefits

At Zip, we’re committed to providing our employees with everything they need to do their best work.

• 🍽️ Catered lunches & dinners for SF employees

• 🚠 Team building events & happy hours

We're looking to hire Zippers and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!