Consumer Senior Product Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
ABOUT EVENTBRITE
Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses by hosting ticketed live events and helping event-goers discover unique, local events they’ll want to attend.
We are looking for an experienced and highly strategic Sr. Product Marketing Manager focused on the Consumer side of the marketplace. In this role, you will partner cross-functionally to drive the strategy to grow event-goer engagement, conversion, and repeat use for Eventbrite’s event discovery app and web surfaces. You will leverage data-driven insights and analysis to uncover opportunities to improve the consumer experience and grow ticket orders, develop the strategic approach to capitalize on those opportunities, and partner with Product, Dev and other cross-functional team members to bring those strategies to life. In addition, you will lead end to end go-to-market (GTM) strategy and execution for our most relevant product innovation and consumer moments, partnering with Creator, Brand Marketing, and Product teams to create integrated moments that have a consistent narrative from start to end of the consumer journey.
THE TEAM
Our Product Marketing team’s mission at Eventbrite is to champion the needs of consumers and event creators to bring irresistible product experiences to market, ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We are a small and scrappy team that works cross-functionally to act on customer and market insights by influencing product, brand, and marketing channel strategy, and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.
THE ROLE
As a Sr. Product Marketing Manager, you will drive usage and revenue growth of our Consumer event-discovery experiences through game-changing strategies across audience segmentation, merchandising, messaging, relevance, and go-to-market planning and execution. You will represent the consumer’s needs and motivations to influence which features are prioritized in the product roadmap and how they’re executed. Working closely with market research, UXR, and analytics you will develop a deep understanding of our opportunities with event-goers and recommend growth strategies. Lastly, you will partner with product, dev and cross-functional teams to build new experiences and coordinate successful product launches with clearly defined goals, go-to-market plans, and messaging that clearly communicates their added value.
YOU WILL
Work closely with Market Research and UX-Research (UXR) to gather qualitative and quantitative insights that identify the consumer key jobs to be done, unmet needs, motivations, and decision making process for each of our core segments.
Translate this understanding of consumer segments into clear value props, messaging, and marketing claims that communicate our value to event-goers.
Conduct analyses to identify incremental growth opportunities and develop the strategies to tackle them, articulating the business case (i.e., calculating estimated revenue) and recommended approach to gain buy-in from key product and marketing stakeholders.
Build relationships with product and development teams and bring to the table your market and consumer perspective to influence the product roadmap, and work hand-in-hand with those teams in the execution of key consumer initiatives.
Work cross-functionally to coordinate go-to-market plans for relevant product innovation and consumer moments.
Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement.
THE SKILLSET
Thrives on hitting and beating business targets.
4-5 years of experience in product marketing and a background in e-commerce and/or marketplaces that includes consumer merchandising; previous work with experiential, social, or interest-focused categories is a plus (eg. travel, dating, music, etc)
Experience with driving product marketing strategy working directly with product stakeholders, and leading go-to-market (GTM) for a consumer audience.
Experience with driving product-led growth initiatives, especially around optimizing user journeys for conversion and repeat purchase.
Highly analytical with strengths in a) deriving actionable insights from data and research and b) quantifying the business value for initiatives.
Biased towards action with ability to flex between big strategic decisions and building tactical work plans.
Energized by collaborative work; attacks big problems with big ideas and without ego.
Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers.
Strong writing skills and demonstrated understanding of messaging strategy.
Ability to manage multiple projects at one time, prioritizing and organizing effectively.
About the job
Consumer Senior Product Marketing Manager
To see similar active jobs please follow this link: Remote Marketing jobs
ABOUT EVENTBRITE
Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses by hosting ticketed live events and helping event-goers discover unique, local events they’ll want to attend.
We are looking for an experienced and highly strategic Sr. Product Marketing Manager focused on the Consumer side of the marketplace. In this role, you will partner cross-functionally to drive the strategy to grow event-goer engagement, conversion, and repeat use for Eventbrite’s event discovery app and web surfaces. You will leverage data-driven insights and analysis to uncover opportunities to improve the consumer experience and grow ticket orders, develop the strategic approach to capitalize on those opportunities, and partner with Product, Dev and other cross-functional team members to bring those strategies to life. In addition, you will lead end to end go-to-market (GTM) strategy and execution for our most relevant product innovation and consumer moments, partnering with Creator, Brand Marketing, and Product teams to create integrated moments that have a consistent narrative from start to end of the consumer journey.
THE TEAM
Our Product Marketing team’s mission at Eventbrite is to champion the needs of consumers and event creators to bring irresistible product experiences to market, ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We are a small and scrappy team that works cross-functionally to act on customer and market insights by influencing product, brand, and marketing channel strategy, and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.
THE ROLE
As a Sr. Product Marketing Manager, you will drive usage and revenue growth of our Consumer event-discovery experiences through game-changing strategies across audience segmentation, merchandising, messaging, relevance, and go-to-market planning and execution. You will represent the consumer’s needs and motivations to influence which features are prioritized in the product roadmap and how they’re executed. Working closely with market research, UXR, and analytics you will develop a deep understanding of our opportunities with event-goers and recommend growth strategies. Lastly, you will partner with product, dev and cross-functional teams to build new experiences and coordinate successful product launches with clearly defined goals, go-to-market plans, and messaging that clearly communicates their added value.
YOU WILL
Work closely with Market Research and UX-Research (UXR) to gather qualitative and quantitative insights that identify the consumer key jobs to be done, unmet needs, motivations, and decision making process for each of our core segments.
Translate this understanding of consumer segments into clear value props, messaging, and marketing claims that communicate our value to event-goers.
Conduct analyses to identify incremental growth opportunities and develop the strategies to tackle them, articulating the business case (i.e., calculating estimated revenue) and recommended approach to gain buy-in from key product and marketing stakeholders.
Build relationships with product and development teams and bring to the table your market and consumer perspective to influence the product roadmap, and work hand-in-hand with those teams in the execution of key consumer initiatives.
Work cross-functionally to coordinate go-to-market plans for relevant product innovation and consumer moments.
Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement.
THE SKILLSET
Thrives on hitting and beating business targets.
4-5 years of experience in product marketing and a background in e-commerce and/or marketplaces that includes consumer merchandising; previous work with experiential, social, or interest-focused categories is a plus (eg. travel, dating, music, etc)
Experience with driving product marketing strategy working directly with product stakeholders, and leading go-to-market (GTM) for a consumer audience.
Experience with driving product-led growth initiatives, especially around optimizing user journeys for conversion and repeat purchase.
Highly analytical with strengths in a) deriving actionable insights from data and research and b) quantifying the business value for initiatives.
Biased towards action with ability to flex between big strategic decisions and building tactical work plans.
Energized by collaborative work; attacks big problems with big ideas and without ego.
Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers.
Strong writing skills and demonstrated understanding of messaging strategy.
Ability to manage multiple projects at one time, prioritizing and organizing effectively.