Commercial Marketing Lead
We are seeking a Commercial Marketing Lead, in Mexico or Brazil (Supporting LATAM). This is a remote role but individual needs to be authorized and living in Mexico or Brazil. At First Advantage (Nasdaq: FA), people are at the heart of everything we do. From our customers and partners to our greatest advantage — our team members. Operating with empathy and compassion, First Advantage fosters a global inclusive workforce devoted to the diverse voices that make up our talent and products. Our team members empower each other to be their authentic selves and treat all with respect, integrity, and fairness. As part of our strategic growth initiative in the LATAM region, we are expanding our Mid-Market sales team to accelerate market penetration and drive revenue growth. Say hello to a rewarding career and come join a leading provider of mission-critical background screening solutions to some of the most recognized Fortune 100 and Global 500 brands. What You’ll Do: The Commercial Marketing role is managed by the LATAM commercial teams and works in partnership with corporate marketing to execute on their industry specific marketing strategies. Reporting into the SVP & Head of LATAM, this role is important to managing brand awareness, demand generation, content creation, sales and client support, and client retention/upsell for the vertical they support within the LATAM commercial team. This is a 100% remote role but individual needs to be authorized and living in Mexico or Brazil. Responsibilities: The primary focus for the role includes, but it is not limited to, the following topics:
Demand Generation: Create and execute comprehensive marketing tactics aligned to LATAM business priorities to generate leads, pipeline and revenue.
Digital marketing/social media campaign planning and execution.
Brand and communications: Position First Advantage as a premier background provider in the region. Manage marketing campaigns aligned to HQ global strategy. Ensure clear and effective communications to prospects, customers and partners in LATAM.
Product marketing
Content strategy & events
Marketing analytics, performance tracking and reporting: Work closely with sales teams on leads generated by marketing. Ensure we track and report the results and performance of all marketing investments.
Position Requirements:
Experience: Min. of 3 years of experience in marketing B2B or related areas in the HR Tech industry (Preferred).
Education: Bachelor’s degree in marketing, communications, business administration, or a related field. Advanced degree or relevant certifications are a plus.
Location: Anywhere in Mexico or Brazil (Virtual).
Skills: Fluent communication in Spanish, English, and Portuguese. Collaborative, able to work in a cross-functional environment. Strong interpersonal skills to build relationships with internal and external stakeholders. Attentive to details in managing projects and meeting deadlines.
Other qualifications: Proactive, creative, problem solving, data analytics, ownership, adaptability and time management.
Technology: Salesforce, Demandbase, SalesLoft and Similar (desired)
Preferred Qualifications:
Experienced in Business Services, background check, and security.
Strong ability to create impactful presentations
Strong demand generation focus and experience with variety of marketing agencies and vendors for lead generation services and programs.
Analytical skills able to interpret data to get insights and take decisions.
Content creation and adaptation
Why First Advantage is Your Next Big Career Move First Advantage is going through a technology transformation! We are looking for experts who are excited to work with advanced technologies and provide best-in-class user experiences, drive the development and deployment of scalable solutions, and smoothly guide our agile teams and clients through meaningful changes as we expand our impact. We are happy to share information on additional benefits offered to our eligible people.
Be part of a strategic growth initiative in an expanding region.
Competitive salary with uncapped commission potential.
Opportunity to work with a global leader in background screening and HR technology.
Remote work flexibility with autonomy to drive results.
Professional growth opportunities in an innovative and fast-growing industry.
What Are You Waiting For? Apply Today! If you’re a driven sales professional looking to make an impact in a high-growth market, we’d love to hear from you! Apply today to join our LATAM sales team at First Advantage.
United States Equal Opportunity Employment:
First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.
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Commercial Marketing Lead
We are seeking a Commercial Marketing Lead, in Mexico or Brazil (Supporting LATAM). This is a remote role but individual needs to be authorized and living in Mexico or Brazil. At First Advantage (Nasdaq: FA), people are at the heart of everything we do. From our customers and partners to our greatest advantage — our team members. Operating with empathy and compassion, First Advantage fosters a global inclusive workforce devoted to the diverse voices that make up our talent and products. Our team members empower each other to be their authentic selves and treat all with respect, integrity, and fairness. As part of our strategic growth initiative in the LATAM region, we are expanding our Mid-Market sales team to accelerate market penetration and drive revenue growth. Say hello to a rewarding career and come join a leading provider of mission-critical background screening solutions to some of the most recognized Fortune 100 and Global 500 brands. What You’ll Do: The Commercial Marketing role is managed by the LATAM commercial teams and works in partnership with corporate marketing to execute on their industry specific marketing strategies. Reporting into the SVP & Head of LATAM, this role is important to managing brand awareness, demand generation, content creation, sales and client support, and client retention/upsell for the vertical they support within the LATAM commercial team. This is a 100% remote role but individual needs to be authorized and living in Mexico or Brazil. Responsibilities: The primary focus for the role includes, but it is not limited to, the following topics:
Demand Generation: Create and execute comprehensive marketing tactics aligned to LATAM business priorities to generate leads, pipeline and revenue.
Digital marketing/social media campaign planning and execution.
Brand and communications: Position First Advantage as a premier background provider in the region. Manage marketing campaigns aligned to HQ global strategy. Ensure clear and effective communications to prospects, customers and partners in LATAM.
Product marketing
Content strategy & events
Marketing analytics, performance tracking and reporting: Work closely with sales teams on leads generated by marketing. Ensure we track and report the results and performance of all marketing investments.
Position Requirements:
Experience: Min. of 3 years of experience in marketing B2B or related areas in the HR Tech industry (Preferred).
Education: Bachelor’s degree in marketing, communications, business administration, or a related field. Advanced degree or relevant certifications are a plus.
Location: Anywhere in Mexico or Brazil (Virtual).
Skills: Fluent communication in Spanish, English, and Portuguese. Collaborative, able to work in a cross-functional environment. Strong interpersonal skills to build relationships with internal and external stakeholders. Attentive to details in managing projects and meeting deadlines.
Other qualifications: Proactive, creative, problem solving, data analytics, ownership, adaptability and time management.
Technology: Salesforce, Demandbase, SalesLoft and Similar (desired)
Preferred Qualifications:
Experienced in Business Services, background check, and security.
Strong ability to create impactful presentations
Strong demand generation focus and experience with variety of marketing agencies and vendors for lead generation services and programs.
Analytical skills able to interpret data to get insights and take decisions.
Content creation and adaptation
Why First Advantage is Your Next Big Career Move First Advantage is going through a technology transformation! We are looking for experts who are excited to work with advanced technologies and provide best-in-class user experiences, drive the development and deployment of scalable solutions, and smoothly guide our agile teams and clients through meaningful changes as we expand our impact. We are happy to share information on additional benefits offered to our eligible people.
Be part of a strategic growth initiative in an expanding region.
Competitive salary with uncapped commission potential.
Opportunity to work with a global leader in background screening and HR technology.
Remote work flexibility with autonomy to drive results.
Professional growth opportunities in an innovative and fast-growing industry.
What Are You Waiting For? Apply Today! If you’re a driven sales professional looking to make an impact in a high-growth market, we’d love to hear from you! Apply today to join our LATAM sales team at First Advantage.
United States Equal Opportunity Employment:
First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.