Campaign Specialist

Location: Remote!

The reason behind the role...

As SingleOps, LMN, and Greenius merge into one industry-leading company, we’re expanding our Demand Generation team with a Campaign Specialist!

This will be an integral, hands-on member of our dynamic demand gen team supporting our 3 product brands. In this tactical role, you'll be at the heart of executing multi-channel campaigns designed to engage both prospects and our customers. 

If you thrive in a fast-paced environment and enjoy bringing creative marketing ideas to life – from crafting compelling email marketing campaigns to developing engaging social media posts – then this is the perfect opportunity to make a direct impact on our growth and community building efforts.

In This Role, The Ideal Candidate Will…

• Execute Campaigns:

  • Build and deploy targeted email marketing campaigns, with careful attention to segmentation and optimization practices

  • Create campaigns in our direct mail and gifting platform to support outreach initiatives

  • Set up, test, and execute webinars

  • Tailor campaign messaging for various deployments such as social, sales outreach (Gong Engage), and email

  • Support brand ambassador and influencer campaigns, such as social media takeovers

• Engage our Audience: 

  • Collaborating closely with our event and partnerships team, execute campaigns that drive participation in tradeshows, workshops and training sessions

  • Build email marketing campaigns to keep our customers and prospects aware of important updates, such as product announcements

  • Monitor social media channels for mentions, comments, and messages, responding promptly and thoughtfully

  • Distribute customer communications as-needed

• Support Content Creation and Distribution:

  • Draft monthly newsletters to keep our audience informed and engaged

  • Draft and schedule social media posts for review and approval with the Content Marketing Manager at a regular cadence

  • Develop, schedule, and publish engaging content across all relevant social media channels (e.g., Instagram, Facebook, LinkedIn)

  • Manage YouTube channels including video uploads and playlist curation

• Update the Website:

  • Maintain and update the events and training calendar on our website, highlighting opportunities for audience participation and driving registration

  • Publish marketing assets including blog posts, on-demand webinars, and case studies 

Qualifications:

• Proven Experience: 2-4 years of experience in a marketing role – B2B SaaS experience is an asset but not required!

• Demand Generation Acumen: Demonstrated experience supporting campaigns that generate qualified leads, build sales pipeline, and engage customers

• Email Marketing Expertise: Proficiency in developing and executing email marketing campaigns, including list segmentation, A/B testing, and analytics

• Social Media Savvy: Experience in creating and managing content for various social media platforms and understanding social media marketing best practices

• Content Creation Skills: Strong writing and editing skills with the ability to craft clear, concise, and engaging content for different channels within brand guidelines

• Organizational Skills: Excellent organizational and time management skills with the ability to manage multiple projects and deadlines effectively

• Tech Proficiency: Familiarity with marketing automation platforms, CRM systems (e.g., Salesforce, HubSpot), and website content management systems (e.g., WordPress)

• Collaborative Spirit: A team player with excellent communication and interpersonal skills.