Brand Strategy Lead
The Community You Will Join:
The Brand Strategy Lead will report to the Director of Brand Strategy, and will be responsible for collaboratively shaping the vision for our brand and how our marketing campaigns, product launches and other communications contribute to shifting perception and driving growth. They will work collaboratively with cross-functional teams including Advertising, Marcom, Regional Marketing Directors, Consumer Insights, Media and Creative to define the insights and messages that will shape our external narrative.
The Difference You Will Make:
The ideal candidate is both a systems thinker and a talented communicator who knows how to reach and grow an audience in effective and creatively interesting ways. They are skilled at bringing a consumer’s point of view to decision making and driving alignment across teams. They like working on fast-moving teams, thrive amid ambiguity, and are equally motivated by the three-year narrative and the three-weeks in front of them.
A Typical Day:
Works with the Director of Brand Strategy to anticipate where the brand should move in the next 3-5 years
Develops and writes creatively inspiring briefs to inform the development of advertising in both traditional and new media
Synthesizes research and data into creatively inspiring insights to drive campaign development
Helps define new product positioning using data-driven insights, and collaborates with the Brand Strategy Director and leaders from Marketing, Creative and Product to define go-to-market strategies
Partner with creative teams throughout creative development of global campaigns or product launches, ensuring the work is strategic, simple and effective
Your Expertise:
Passion for Airbnb and travel. Experience hosting on the site is a huge plus.
10+ years relevant experience leading strategy client side or at creative agencies with preference for experience in the consumer internet: travel, design, technology, or lifestyle brands
An integrated marketing mindset, passion for creative excellence in storytelling, across media channels
Strong understanding of how campaigns and product launches contribute to building a resonant brand
Ability to navigate ambiguous and complex problems, and find creative solutions that have broad impact on the business
Excellent written and oral communication, a keen visual sense and attention to detail and a quick wit.
Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
Natural collaboration and bridge-building skills
Experience working with research and insights teams and strong analytic / quantitative skills
A simplifier above all else.
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
About the job
Apply for this position
Brand Strategy Lead
The Community You Will Join:
The Brand Strategy Lead will report to the Director of Brand Strategy, and will be responsible for collaboratively shaping the vision for our brand and how our marketing campaigns, product launches and other communications contribute to shifting perception and driving growth. They will work collaboratively with cross-functional teams including Advertising, Marcom, Regional Marketing Directors, Consumer Insights, Media and Creative to define the insights and messages that will shape our external narrative.
The Difference You Will Make:
The ideal candidate is both a systems thinker and a talented communicator who knows how to reach and grow an audience in effective and creatively interesting ways. They are skilled at bringing a consumer’s point of view to decision making and driving alignment across teams. They like working on fast-moving teams, thrive amid ambiguity, and are equally motivated by the three-year narrative and the three-weeks in front of them.
A Typical Day:
Works with the Director of Brand Strategy to anticipate where the brand should move in the next 3-5 years
Develops and writes creatively inspiring briefs to inform the development of advertising in both traditional and new media
Synthesizes research and data into creatively inspiring insights to drive campaign development
Helps define new product positioning using data-driven insights, and collaborates with the Brand Strategy Director and leaders from Marketing, Creative and Product to define go-to-market strategies
Partner with creative teams throughout creative development of global campaigns or product launches, ensuring the work is strategic, simple and effective
Your Expertise:
Passion for Airbnb and travel. Experience hosting on the site is a huge plus.
10+ years relevant experience leading strategy client side or at creative agencies with preference for experience in the consumer internet: travel, design, technology, or lifestyle brands
An integrated marketing mindset, passion for creative excellence in storytelling, across media channels
Strong understanding of how campaigns and product launches contribute to building a resonant brand
Ability to navigate ambiguous and complex problems, and find creative solutions that have broad impact on the business
Excellent written and oral communication, a keen visual sense and attention to detail and a quick wit.
Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
Natural collaboration and bridge-building skills
Experience working with research and insights teams and strong analytic / quantitative skills
A simplifier above all else.
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.