Brand Strategy and Creative Lead
Company Description
Insights is a Learning and Development company which aims to change the world through the power of self-awareness.
Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.
Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.
Job Description
About the role
We've created an exciting new role in our newly created Brand & Copywriting team as a Brand Strategy & Creative Lead where you’ll bring strategic focus, creative cohesion, and strong team leadership to how Insights expresses its brand, ensuring clarity, consistency, and impact at every touchpoint.
Reporting to the Head of Brand, you’ll lead and coach a cross-disciplinary team, fostering high performance, accountability, and collaboration. You’ll manage the development and delivery of brand content and visual identity, translating strategy into high-impact creative that builds recognition, drives differentiation, and supports commercial success.
You’ll excel at keeping multiple projects moving with clear priorities, from smart planning, resourcing to on-time delivery. You’ll champion the brand’s role across the business, building capability, aligning teams, and partnering closely with the Marketing team to deliver a consistent, customer-first brand experience. You’ll stay ahead of industry trends, define and measure brand performance, and embed smart processes that demonstrate brand value across both commercial outcomes and customer impact.
Day to day you'll
Leverage deep brand experience to shape direction, elevate creative standards, and influence how the brand delivers value across the business
Balance strategic creativity with strong team leadership and process management to deliver consistent, high-quality output
Drive the development and delivery of brand strategy in alignment with business goals and overarching brand direction
Position the brand as a lever for growth, driving revenue, enhancing customer experience, and delivering measurable ROI
Provide strategic oversight and partner with Principal Brand Designer on creative direction to ensure brand expression is cohesive, consistent, and on brief across all touchpoints
Elevate the creative and strategic maturity of the brand function through best practice, innovation, and insight
Support the Head of Brand in building brand understanding and capability across the organisation aligning brand priorities with commercial goals and ensuring impact at every level
Build strong, collaborative relationships with Brand and Marketing teams, as well as key cross-functional partners
Manage and mentor a team of designers and copywriters, setting clear expectations and providing regular coaching, feedback, and development
Define and embed robust processes to benchmark and measure brand performance over time • Bring a forward-thinking, insight-led approach, staying attuned to industry trends and defining brand performance in ways that drive both commercial outcomes and customer impact
Qualifications
What you'll bring
Proven senior brand leader with deep expertise in brand strategy, creative development, thought leadership and storytelling
Expert in strong, consistent brand identities and narratives that resonate deeply with external audiences, while bringing internal audiences on the journey
People management where you have coached, developed and mentored others to deliver with clarity, creativity, and strategic intent.
An understanding of how to turn brand insight and strategy into bold, cohesive experiences that deliver measurable impact and ROI.
Adept at coordinating and overseeing multiple project delivery, ensuring effective planning, resource allocation, and timely execution across team priorities.
Curious, purpose-driven, and forward-thinking, you lead by example, seeing the potential in others, communicating with empathy and clarity, and providing regular, developmental feedback that enables others to succeed.
Experience in leading and growing high-performing brand and creative teams, fostering environments where talent thrives and output consistently meets high standards. You influence and align stakeholders across functions and levels, and you build collaborative, high-functioning team cultures through clear expectations, consistent leadership, and a commitment to performance and growth
Revenue-awareness and impact-focused, able to balance creative ambition with business priorities and measurable outcomes
Additional Information
Benefits:
• 37 days holidays • Discretionary Annual Bonus • Private Medical Insurance/BUPA Menopause Plan • Income Protection • Pension Plan • Health Cash Plan • Life Assurance • Electric Car Scheme • Gym-flex • Employee Giving • My Advantage – Employee Discounts • Critical Illness cover • Employee Assistance Program • Holiday purchase option • Flexible working
Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.
Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.
It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.
We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.
Read more about inclusivity at Insights via the vacancy page on our website: https://www.insights.com/inclusively-insights/
About the job
Apply for this position
Brand Strategy and Creative Lead
Company Description
Insights is a Learning and Development company which aims to change the world through the power of self-awareness.
Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.
Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.
Job Description
About the role
We've created an exciting new role in our newly created Brand & Copywriting team as a Brand Strategy & Creative Lead where you’ll bring strategic focus, creative cohesion, and strong team leadership to how Insights expresses its brand, ensuring clarity, consistency, and impact at every touchpoint.
Reporting to the Head of Brand, you’ll lead and coach a cross-disciplinary team, fostering high performance, accountability, and collaboration. You’ll manage the development and delivery of brand content and visual identity, translating strategy into high-impact creative that builds recognition, drives differentiation, and supports commercial success.
You’ll excel at keeping multiple projects moving with clear priorities, from smart planning, resourcing to on-time delivery. You’ll champion the brand’s role across the business, building capability, aligning teams, and partnering closely with the Marketing team to deliver a consistent, customer-first brand experience. You’ll stay ahead of industry trends, define and measure brand performance, and embed smart processes that demonstrate brand value across both commercial outcomes and customer impact.
Day to day you'll
Leverage deep brand experience to shape direction, elevate creative standards, and influence how the brand delivers value across the business
Balance strategic creativity with strong team leadership and process management to deliver consistent, high-quality output
Drive the development and delivery of brand strategy in alignment with business goals and overarching brand direction
Position the brand as a lever for growth, driving revenue, enhancing customer experience, and delivering measurable ROI
Provide strategic oversight and partner with Principal Brand Designer on creative direction to ensure brand expression is cohesive, consistent, and on brief across all touchpoints
Elevate the creative and strategic maturity of the brand function through best practice, innovation, and insight
Support the Head of Brand in building brand understanding and capability across the organisation aligning brand priorities with commercial goals and ensuring impact at every level
Build strong, collaborative relationships with Brand and Marketing teams, as well as key cross-functional partners
Manage and mentor a team of designers and copywriters, setting clear expectations and providing regular coaching, feedback, and development
Define and embed robust processes to benchmark and measure brand performance over time • Bring a forward-thinking, insight-led approach, staying attuned to industry trends and defining brand performance in ways that drive both commercial outcomes and customer impact
Qualifications
What you'll bring
Proven senior brand leader with deep expertise in brand strategy, creative development, thought leadership and storytelling
Expert in strong, consistent brand identities and narratives that resonate deeply with external audiences, while bringing internal audiences on the journey
People management where you have coached, developed and mentored others to deliver with clarity, creativity, and strategic intent.
An understanding of how to turn brand insight and strategy into bold, cohesive experiences that deliver measurable impact and ROI.
Adept at coordinating and overseeing multiple project delivery, ensuring effective planning, resource allocation, and timely execution across team priorities.
Curious, purpose-driven, and forward-thinking, you lead by example, seeing the potential in others, communicating with empathy and clarity, and providing regular, developmental feedback that enables others to succeed.
Experience in leading and growing high-performing brand and creative teams, fostering environments where talent thrives and output consistently meets high standards. You influence and align stakeholders across functions and levels, and you build collaborative, high-functioning team cultures through clear expectations, consistent leadership, and a commitment to performance and growth
Revenue-awareness and impact-focused, able to balance creative ambition with business priorities and measurable outcomes
Additional Information
Benefits:
• 37 days holidays • Discretionary Annual Bonus • Private Medical Insurance/BUPA Menopause Plan • Income Protection • Pension Plan • Health Cash Plan • Life Assurance • Electric Car Scheme • Gym-flex • Employee Giving • My Advantage – Employee Discounts • Critical Illness cover • Employee Assistance Program • Holiday purchase option • Flexible working
Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.
Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.
It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.
We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.
Read more about inclusivity at Insights via the vacancy page on our website: https://www.insights.com/inclusively-insights/