Brand Strategist
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XenoPsi is seeking a dynamic Brand Strategist to join our team. We are looking for a critical thinker that enjoys unlocking answers to complex questions. You are naturally curious with a sense of what are the right questions to ask to further the work. You have the vision to see both the big idea and the tactical path to get there. You're adept in taking abstract concepts and bringing them to life for clients.
The Brand Strategist will guide work on select accounts in the Spirits & CPG space under the supervision of the Director of Strategy. Throughout the development process, they will collaborate with internal teams (Accounts, Creative, Media) to ensure the work is on brief & meets the client's strategic goals.
Candidates in NYC will work out of our Financial District office. Open to non-NYC candidates to work remotely but must be available to work and meet during East Coast hours.
Strategic Development of Programs
- Write briefs across assigned brands in collaboration with key stakeholders ensuring each project is aligned to the brand's communications plan, unlocks thinking on critical questions, and has clear direction for our internal teams
- Collaborate with Accounts to guide internal kick offs, walk teams through the brief, and help answer questions
- Provide direction to the Creative team on translating the Communications Plan into messaging for program elements
Day-to-Day Strategic Guidance
- Act as the go-to internal resource for strategic work on assigned brands, sharing best practices, expertise and innovation
- Meet weekly with Account Team on strategic work in development
- Ensure strategy is seamlessly integrated into all aspects of the work and provide guidance at key milestones
- Facilitate brainstorms, balancing strategic needs and inspiring creative expression
- Help translate creative concepts into compelling presentations
- Bring clarity of thought to team when dealing with complex marketing challenges
- Report on weekly progress of projects to Director of Strategy
Client Support
- Attend weekly client status meetings to help support Accounts with any strategic discussions
- Establish strong relationships with clients as their go-to strategic resource
- Ensure presentations are client-ready and help deliver key presentations
- Listen to client feedback on key presentations and help determine actionable next steps
Strategy Department Support
- Collaborate with Director of Strategy on Annual Planning for assigned brands
- Assist with special department projects such as consumer research
- Provide guidance to new business and ventures teams
- 3-6 years of experience as a strategist at a marketing, advertising or consultant agency
- Bachelor's degree in relevant field
- Experience with developing CPG brand campaigns and promotions from concepting to execution
- Experience leading client presentations and discussions
- Excellent analytical, critical thinking, and problem-solving skills with ability to think on your feet and provide guidance
Brand Strategist
To see similar active jobs please follow this link: Remote Marketing jobs
XenoPsi is seeking a dynamic Brand Strategist to join our team. We are looking for a critical thinker that enjoys unlocking answers to complex questions. You are naturally curious with a sense of what are the right questions to ask to further the work. You have the vision to see both the big idea and the tactical path to get there. You're adept in taking abstract concepts and bringing them to life for clients.
The Brand Strategist will guide work on select accounts in the Spirits & CPG space under the supervision of the Director of Strategy. Throughout the development process, they will collaborate with internal teams (Accounts, Creative, Media) to ensure the work is on brief & meets the client's strategic goals.
Candidates in NYC will work out of our Financial District office. Open to non-NYC candidates to work remotely but must be available to work and meet during East Coast hours.
Strategic Development of Programs
- Write briefs across assigned brands in collaboration with key stakeholders ensuring each project is aligned to the brand's communications plan, unlocks thinking on critical questions, and has clear direction for our internal teams
- Collaborate with Accounts to guide internal kick offs, walk teams through the brief, and help answer questions
- Provide direction to the Creative team on translating the Communications Plan into messaging for program elements
Day-to-Day Strategic Guidance
- Act as the go-to internal resource for strategic work on assigned brands, sharing best practices, expertise and innovation
- Meet weekly with Account Team on strategic work in development
- Ensure strategy is seamlessly integrated into all aspects of the work and provide guidance at key milestones
- Facilitate brainstorms, balancing strategic needs and inspiring creative expression
- Help translate creative concepts into compelling presentations
- Bring clarity of thought to team when dealing with complex marketing challenges
- Report on weekly progress of projects to Director of Strategy
Client Support
- Attend weekly client status meetings to help support Accounts with any strategic discussions
- Establish strong relationships with clients as their go-to strategic resource
- Ensure presentations are client-ready and help deliver key presentations
- Listen to client feedback on key presentations and help determine actionable next steps
Strategy Department Support
- Collaborate with Director of Strategy on Annual Planning for assigned brands
- Assist with special department projects such as consumer research
- Provide guidance to new business and ventures teams
- 3-6 years of experience as a strategist at a marketing, advertising or consultant agency
- Bachelor's degree in relevant field
- Experience with developing CPG brand campaigns and promotions from concepting to execution
- Experience leading client presentations and discussions
- Excellent analytical, critical thinking, and problem-solving skills with ability to think on your feet and provide guidance