Associate Principal - Marketing Strategic Finance & Analytics

The Community You Will Join: 

You’ll be part of Airbnb’s Marketing Strategic Finance & Analytics team, a collaborative group that shapes the Brand Marketing organization’s financial strategy and growth trajectory. The team partners closely with Brand Marketing, Product Marketing, Hosting, Financial Operations, Data Science, and Research — together driving insights and strategic decisions that influence guest and host journeys globally. With significant exposure to senior leaders, including the VP of Marketing and Director-level stakeholders, you’ll help steer high-impact initiatives in a dynamic, fast-paced environment.

The Difference You Will Make:

You’ll serve as a critical finance and strategy leader, bringing hands-on analytical expertise to shape and optimize Brand Marketing investments. Success means delivering actionable insights, rigorous financial analyses, and measurable improvements in KPI attainment, campaign ROI, and budget efficiency. By driving cross-functional alignment and championing operational excellence, you’ll empower Airbnb to make data-driven, strategic marketing decisions that fuel business growth.

A Typical Day: 

• Lead budget forecasting and tracking, partnering with Financial Operations to ensure accurate monthly projections and media spend allocations.

• Develop and monitor KPI frameworks for marketing channels, setting and reviewing targets, OKRs, and efficiency metrics.

• Conduct deep analytical dives into business trends and campaign performance, independently extracting, visualizing, and presenting data.

• Collaborate with Brand Marketing, Product Marketing, Hosting, and Data Science teams to design, execute, and evaluate marketing strategies.

• Support weekly and quarterly reporting requirements for Marketing and Hosting organizations, preparing executive-ready presentations.

• Facilitate complex, large-scale processes across global teams and agency partners, proactively driving strategic connections and alignment.

• Lead ROI analyses for brand campaigns — integrating quantitative and qualitative impacts, and championing holistic campaign reviews

Your Expertise:

• 8+ years of progressive experience in finance, analytics, business operations, FP&A, strategy consulting, or related fields.

• Demonstrated mastery of financial modeling and quantitative/qualitative analysis, especially in the context of brand marketing (TV, Social, Online Video, Podcast, Radio, OTT).

• Proven track record in budget planning, forecasting, and media buying operations or similar domain.

• Exceptional communication skills, with experience crafting executive-level presentations and reports from complex data sets.

• Strong cross-functional influence and stakeholder management — adept at structuring and leading global, multi-team processes.

• Comfortable working in ambiguous, high-growth environments; proactive and self-starting with a bias for action.

• Preferred: Experience collaborating with international partners, agency teams, and familiarity with media buying operations.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list  If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.