Associate Manager - Media Strategy

WHY NEW ENGEN?

At New Engen, we help brands grow, not just bigger, but smarter. Were a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions - like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, theyre all part of how we deliver for our clients, together, as one team. Were a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOULL DO

Build Purposeful Media Strategies Collaborate with senior strategists to develop cross-channel media strategiesspanning paid social, search, video, and programmaticthat ladder up to our clients' business goals.

Drive Client Confidence Serve as a go-to client partner, confidently presenting strategic recommendations, campaign insights, and forward-looking opportunities.

Turn Research into Real Impact Use tools like MRI-Simmons, eMarketer, SimilarWeb, Nielsen, and AI platforms (ChatGPT, Claude, etc.) to uncover meaningful insights and turn them into actionable plans.

Plan with Precision Design thoughtful media plans rooted in reach, frequency, and audience segmentation to ensure every dollar works harder.

Stay Ahead of Whats Next Keep your finger on the pulse of evolving media behaviors, platform shifts, and emerging trends to fuel innovative thinking.

Tell Stories with Data Translate complex research and performance data into clear, compelling narratives that help clients understand the 'why' behind the strategy.

Collaborate to Win Work hand-in-hand with media buyers, analysts, and creatives to test, execute, and refine campaignsand turn insights into the next big move.

WHAT YOU BRING

• 35 years of experience in digital advertising or media strategy, ideally with hands-on work across paid social, search, programmatic, and video.

• A solid grasp of media planning fundamentalsfrom reach and frequency to audience targeting and campaign optimization.

• Proven ability to conduct and synthesize research into meaningful strategies.

• Familiarity with media tools like Google Analytics, SEMrush, MRI-Simmons, and data visualization platforms.

• Strong communication skillsable to distill complexity into clarity for both clients and internal teams.

• A collaborative spirit and ability to work cross-functionally to build seamless strategies.

• Comfort with AI platforms and a proven track record of leveraging them for efficiency and insight.

• An endless curiosity for how people consume media, and a desire to learn whats next.

• Bonus points for: Media buying experience or experience managing media budgets.

• Bonus points for: Understanding advanced measurement solutions (MMM, incrementality, attribution) and how they inform smarter plans.

• A strategic mindsetalways thinking a few steps ahead to drive client success

SOME OF OUR PERKS

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D

• 401k with employer match

• HSA with employer contribution

• Flexible PTO and vacation policy

• Paid parental leave

• Paid holidays

• Remote/flexible work schedule

• Casual, collaborative work environment

Salary Range: $70,000 $80,000

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isnt limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Lets Build Whats Next Together - If youre passionate about media and eager to make a meaningful impact with a team thats all in, wed love to hear from you.

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