Associate Director, Performance Media

Influential is looking for an Associate Director, Performance Media, who will be responsible for the strategy, execution, performance, and reporting of paid campaigns across multiple social platforms including Facebook, Instagram, Pinterest, TikTok, YouTube and LinkedIn. Reporting to SVP, Performance Media, this role will assist in the day-to-day stewarding of the media activity on assigned campaigns for our top clients, and help take social media planning to the next level. This role will manage the creation and execution of various media and measurement strategies, including, but not limited to brand awareness, foot traffic, online conversions, offline sales, tune-in, and more. 

In general, on a typical day you will:

• Work closely with cross-functional teams to build, deploy, track, and optimize paid social campaigns to successfully achieve business results

• Lead the designing of A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results

• Drive collaboration with team members to ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients, and strong optimization

• Analyze campaign performance and make recommendations based on the analysis

• Develop a strong working relationship with cross-functional internal teams as well as external partners

• Work with our attribution partners to develop media strategies designed at driving key business results including brand awareness, online conversions, offline sales lift, tune-in, etc.

• Develop amplification strategies using campaign briefs and target audience research analysis

• Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) and update all internal systems relevant to each campaign

• Maintain awareness of new platforms and products, as well as look for opportunities to innovate and develop new media strategies to drive clients’ advertising forward

• Reconcile all campaigns to ensure that client receives all planned media and is invoiced/credited properly

Being an Associate Director, Performance Media requires:

• Bachelor's degree and 7+ years of experience in paid social media

• Demonstrated expertise and passion for influencer marketing and paid social, with a strong desire to learn & build knowledge of social media attribution, social analytics, and target audience strategies

• Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers

• Proven ability to optimize media spend across multiple objectives to drive key business results and manage large social media budgets

• Work in a fast paced environment with a strong focus on collaboration and innovative execution

• Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more

• Ability to lead and mentor junior team members as needed

• Strong Microsoft Excel and PowerPoint experience 

Bonus points if:

• Proficient with 3rd party ad-serving, tracking, and analytic systems to be able to accurately input media plan details and launch campaigns

• Experience at a marketing-tech or media start-up

Salary range:

$100,000 - $120,000