Ad Operations / Paid Media Specialist

Responsibilities:

Advertising Operations - Search

• Collaborate with the team to fulfill clients' digital marketing needs, particularly in search marketing.

• Implement and manage paid search, programmatic, and display advertising campaigns.

• Conduct comprehensive analysis and reporting of clients' baseline search performance.

• Generate recommendations based on best practices to enhance clients' page rankings.

• Strategize and execute PPC campaigns, including conceptualization, administration, management, optimization, and reporting.

• Utilize reporting and analytics tools for monitoring and presenting campaign performance to stakeholders.

• Provide insights and recommendations to improve landing page effectiveness.

• Stay updated on search trends and integrate best practices into Skyrocket Studios' operations.

• Utilize tools efficiently to enhance performance, reporting, and client recommendations.

Advertising Operations - Social

• Work with the team to meet clients' digital marketing needs across various social media platforms.

• Develop and manage paid social advertising campaigns.

• Conduct thorough analysis and reporting of campaign performance metrics.

• Offer recommendations for optimizing social media campaigns based on data insights.

• Conceptualize, execute, and optimize social media advertising strategies.

• Utilize reporting and analytics tools to track and present campaign performance to stakeholders.

• Collaborate with other departments to align campaign strategies and optimize performance.

• Stay informed about social media trends and best practices to enhance campaign effectiveness.

• Effectively utilize digital marketing tools and platforms for performance improvement and client recommendations.

Advertising Operations - General

• Have broad knowledge of all digital marketing channels, their applications, and execution methods

• Understand analytics tools / platforms, and interpret data for more improved decision making

• Understand the concept of A/B testing and campaign optimization

• Craft full-funnel digital marketing strategies for clients

• Work with other departments for campaign strategy and optimization

• Manage reporting via reporting / analytics tools (e.g. Google Data Studio), and present to all stakeholders

• Work with the team to ensure clients digital marketing needs are met

• Research using digital marketing tools or search

Industry Knowledge

• Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.

• Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.

• Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Requirements:

• Possess exceptional interpersonal and public relations skills.

• Demonstrate strong analytical abilities, making data-driven decisions.

• Communicate effectively and present ideas convincingly.

• Highly organized, particularly with digital collaboration tools like Google Drive and Asana.

• Collaborative team player with an entrepreneurial mindset and proactive approach.

• Customer-centric with a passion for delivering outstanding customer experiences.

• Knowledge of digital marketing, advertising, creative, technology, and the broader advertising industry is advantageous.

• Proficient with Google Suite products, especially Google Sheets.

• Familiarity with various social media advertising platforms.

• Facebook/Meta Blueprint/Google Certification is a plus.