Account Executive - Advertising
We’re looking for an ambitious Account Executive to join our high-performing sales team and help scale our full suite of advertising products for B2B SaaS companies worldwide. This role is a unique opportunity to leverage a healthy inbound pipeline, while also driving targeted outbound campaigns into large, enterprise-level SaaS organizations.
You’ll represent a portfolio of best-in-class ad-tech and digital marketing solutions, including newly launched products that are redefining how SaaS companies approach demand generation, account-based marketing, and digital advertising. With strong marketing support and proven sales processes, you’ll be empowered to focus on building relationships, closing business, and helping our clients succeed.
The ideal candidate is a consultative seller with a track record in SaaS, ad-tech, or digital marketing sales, who thrives in fast-moving environments and wants to help shape the future of our go-to-market motion.
Who You Are
Motivated by new opportunities and enjoys being part of a fast-moving GTM motion.
Energized by a mix of inbound opportunities and outbound hunting.
Curious and loves learning about the SaaS ecosystem and how marketing leaders buy.
Ambitious, goal-oriented, but equally customer-focused — wants to solve problems, not just push deals.
What You’ll Be Doing
Sell across our full advertising product suite, including new and innovative offerings tailored to B2B SaaS companies.
Work a balanced mix of inbound and outbound opportunities: Inbound: Engage qualified leads from our strong pipeline and nurture them through the sales cycle. Outbound: Strategically target and open doors at large enterprise SaaS organizations.
Partner with marketing and leadership to refine go-to-market strategies for new product launches.
Conduct virtual presentations and software demos, tailoring solutions to each client’s needs.
Manage the full sales cycle, from prospecting through negotiation and close.
Provide accurate pipeline forecasting and reporting to sales leadership.
Collaborate with customer success and ad ops teams to ensure seamless onboarding and continuous value delivery.
How Your Success Will Be Measured:
Number of new accounts secured
Percentage of new deals with budgets exceeding defined minimum
Strategic accounts secured
Inventory Sold
What You Bring
3–5 years of sales experience in SaaS, ad-tech, or B2B digital marketing.
Success selling multi-product advertising or marketing technology solutions to enterprise buyers.
Deep understanding of the B2B SaaS buyer journey and advertising funnel.
Proven ability to drive outbound campaigns and win net-new logos, complemented by skill in converting inbound opportunities.
Highly organized, with strong presentation, communication, and relationship-building skills.
Comfortable working in a CRM-driven sales environment (Salesforce, HubSpot, or similar).
Proficiency in Google Workspace, Excel, and PowerPoint.
Flexible schedule to engage with global SaaS clients across time zones.
Nice to Haves
Familiarity with account-based marketing platforms such as Marketo, Madison Logic, Bombora, 6Sense, TechTarget, G2, or ZoomInfo.
Experience managing large enterprise accounts with complex buying committees.
Background in helping launch or scale new advertising or SaaS products.
Why Join Us
At BWZ, you’ll be part of a growth-focused sales organization with the resources and momentum to help you succeed.
We offer:
A robust inbound pipeline of qualified opportunities.
The chance to lead strategic outbound efforts into some of the biggest names in SaaS.
An expanding portfolio of innovative advertising products to bring to market.
A collaborative culture where sales, marketing, and product work hand-in-hand.
$60,000 - $70,000 a year
Salary Statement:
This full-time position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The role offers an annual base salary in the range of $60,000 to $70,000 CAD and an uncapped commission structure with an OTE of $90,000 - $120,000. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
About Us:
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.
Want to learn more? Watch this video to learn why the team love working at BWZ!
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
About the job
Apply for this position
Account Executive - Advertising
We’re looking for an ambitious Account Executive to join our high-performing sales team and help scale our full suite of advertising products for B2B SaaS companies worldwide. This role is a unique opportunity to leverage a healthy inbound pipeline, while also driving targeted outbound campaigns into large, enterprise-level SaaS organizations.
You’ll represent a portfolio of best-in-class ad-tech and digital marketing solutions, including newly launched products that are redefining how SaaS companies approach demand generation, account-based marketing, and digital advertising. With strong marketing support and proven sales processes, you’ll be empowered to focus on building relationships, closing business, and helping our clients succeed.
The ideal candidate is a consultative seller with a track record in SaaS, ad-tech, or digital marketing sales, who thrives in fast-moving environments and wants to help shape the future of our go-to-market motion.
Who You Are
Motivated by new opportunities and enjoys being part of a fast-moving GTM motion.
Energized by a mix of inbound opportunities and outbound hunting.
Curious and loves learning about the SaaS ecosystem and how marketing leaders buy.
Ambitious, goal-oriented, but equally customer-focused — wants to solve problems, not just push deals.
What You’ll Be Doing
Sell across our full advertising product suite, including new and innovative offerings tailored to B2B SaaS companies.
Work a balanced mix of inbound and outbound opportunities: Inbound: Engage qualified leads from our strong pipeline and nurture them through the sales cycle. Outbound: Strategically target and open doors at large enterprise SaaS organizations.
Partner with marketing and leadership to refine go-to-market strategies for new product launches.
Conduct virtual presentations and software demos, tailoring solutions to each client’s needs.
Manage the full sales cycle, from prospecting through negotiation and close.
Provide accurate pipeline forecasting and reporting to sales leadership.
Collaborate with customer success and ad ops teams to ensure seamless onboarding and continuous value delivery.
How Your Success Will Be Measured:
Number of new accounts secured
Percentage of new deals with budgets exceeding defined minimum
Strategic accounts secured
Inventory Sold
What You Bring
3–5 years of sales experience in SaaS, ad-tech, or B2B digital marketing.
Success selling multi-product advertising or marketing technology solutions to enterprise buyers.
Deep understanding of the B2B SaaS buyer journey and advertising funnel.
Proven ability to drive outbound campaigns and win net-new logos, complemented by skill in converting inbound opportunities.
Highly organized, with strong presentation, communication, and relationship-building skills.
Comfortable working in a CRM-driven sales environment (Salesforce, HubSpot, or similar).
Proficiency in Google Workspace, Excel, and PowerPoint.
Flexible schedule to engage with global SaaS clients across time zones.
Nice to Haves
Familiarity with account-based marketing platforms such as Marketo, Madison Logic, Bombora, 6Sense, TechTarget, G2, or ZoomInfo.
Experience managing large enterprise accounts with complex buying committees.
Background in helping launch or scale new advertising or SaaS products.
Why Join Us
At BWZ, you’ll be part of a growth-focused sales organization with the resources and momentum to help you succeed.
We offer:
A robust inbound pipeline of qualified opportunities.
The chance to lead strategic outbound efforts into some of the biggest names in SaaS.
An expanding portfolio of innovative advertising products to bring to market.
A collaborative culture where sales, marketing, and product work hand-in-hand.
$60,000 - $70,000 a year
Salary Statement:
This full-time position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The role offers an annual base salary in the range of $60,000 to $70,000 CAD and an uncapped commission structure with an OTE of $90,000 - $120,000. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
About Us:
Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.
Want to learn more? Watch this video to learn why the team love working at BWZ!
Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!