ABM Regional Manager

What is The Role

We’re looking for a strategic, creative, detailed and highly collaborative Account-Based Marketing Manager to help craft, lead, and scale ABM programs in AMER across priority accounts in key verticals. This role sits at the intersection of marketing, sales, and customer success, owning high-impact campaigns across 1:1 and 1:few ABM motions, with a focus on senior decision-maker engagement and pipeline contribution.

This is an exciting opportunity for someone who thrives in cross-functional environments, loves combining creativity with data, and is ready to drive personalised programs that fuel significant revenue outcomes.

**Open to candidates in East Coast US.**

What You Will Be Doing

• ABM strategy & execution

  • Design and implement 1:1 and 1:few ABM programs aligned to target account clusters by vertical, stage, and buying group

  • Lead account-level planning sessions with sales and customer success teams to define priorities, goals, and campaign timelines

  • Personalise messaging, value propositions, and content journeys across channels to influence buying committees

  • Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive experiences, direct mail, email campaigns and more

  • Partner closely with global campaigns, partner marketing, and product marketing to align ABM efforts with broader go-to-market plays

• Campaign management

  • Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimisation, and measurement

  • Build account-focused and event landing pages using our marketing stack, ensuring alignment with brand guidelines and personalised to key target audience

  • Draft compelling, business-value messaging that resonates with CXOs and IT decision-makers, positioning Elastic as a strategic partner in digital transformation

  • Develop the paid media strategy for assigned ABM accounts, partnering with internal teams and agency to activate campaigns across platforms such as Demandbase and LinkedIn

  • Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences

  • Localise and adapt global plays to meet regional, vertical, or account-specific needs while maintaining message consistency

  • Own campaign budgets, timelines, and execution across assigned accounts or account clusters

• Measurement and optimisation

  • Define and supervise ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment

  • Build dashboards and provide regular performance reporting to team members

  • Use insights to continuously refine ABM programs for greater efficiency and scalability

  • Support the evolution of ABM playbooks, strategy, and execution tactics

• Event execution & logistics

• Work closely with external agencies, design and video teams to ensure the timely request of deliverables for ABM campaigns

  • Work with Content Marketing to ensure distribution of materials such as case studies, datasheets, or give-aways to our local sales teams or whenever needed for ABM campaigns

  • Work with the Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid), from remote, speakers, agendas, and staff for ABM programs.

  • Maintain up to date ABM dashboards, campaign trackers, and internal documentation

  • Bring creative ideas to the table to drive engagement and innovation in the region

What You Bring

• 5-6 years of tried experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role

• Experience crafting and delivering successful ABM programs

• Strong ability to partner with sales leaders and translate business goals into marketing strategies

• Confident in driving multi-channel campaigns and executive-level engagement programs

• Experience with platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo

• Comfortable working in a fast-paced, matrixed environment with multiple team members

• Data-driven approach with strong attention to detail and analytical capabilities

• Bonus points if you have

• Experience working with sales teams in a high-growth B2B tech company

  • Knowledge of ABM platforms

  • ABM knowledge framework is a super plus!

  • Experience coordinating events or customer experiences

  • Experience crafting compelling content for key audiences

  • Familiarity with the Software Industry, e.g., Generative AI, cybersecurity, data analytics, cloud software, etc.

  • Proven experience in FSI Industry

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