Senior Performance App Marketing Manager
About The Role
We’re looking for a Senior Performance App Marketing Manager with deep expertise in managing and scaling performance marketing channels. Whether it’s Universal App Campaigns (UAC), Programmatic Networks (e.g., Moloco, AppLovin), Paid Search, or other acquisition platforms, you’ll play a key role in driving growth and optimizing performance across multiple channels.
As part of our Performance Marketing Team, you’ll take ownership of some of our most critical acquisition efforts, working hands-on to scale campaigns, analyze data, and lead experimentation. If you’re analytical, proactive, and energized by the challenge of driving results, we’d love to hear from you.
Check out the hiring process for this position here: https://jobs.blinkist.com/0zh 🚀
What You'll Do
Lead and optimize acquisition efforts across key performance marketing channels — from strategic planning and daily operations to testing, analysis, and reporting.
Manage and grow performance across various channels (channel to be confirmed based on the individuals skill set but may include UAC, Programmatic Networks, and Paid Search) through hands-on campaign management, experimentation, and continuous optimization.
Collaborate with cross-functional teams, including Data, Creative, and Engineering, to scale acquisition efforts, improve ROI, and ensure seamless campaign execution.
Set up and manage tracking infrastructure with MMPs (e.g., Adjust), working closely with developers to ensure accurate attribution and measurement.
Analyze performance data to uncover growth opportunities, translate insights into actionable strategies, and guide budget allocation.
Track and benchmark key KPIs such as CPM, CPC, CPI, Cost per Sign-up, ROAS, and LTV across platforms and geographies.
What We're Looking For
Senior experience in performance marketing, with hands-on expertise in at least two major channels (e.g., Meta, Native Channels, UAC, Programmatic Networks, Paid Search).
Proven experience optimizing for key metrics across the funnel, including in-app actions, subscription funnels, and both upper and lower funnel performance.
Strong analytical mindset – comfortable working with large datasets and interpreting user behavior through data. A curiosity and data-driven mindset are essential.
Knowledge of MMPs and a strong interest in attribution modeling.
Experience with subscription-based B2C apps
Why Blinkist
Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles.
These are some of our most valued benefits:
30 PTO days + Wellbeing days + Learning days
Flexible approach to work
Monthly work-from-home or transport reimbursement
One time work from home office set up budget
Employee Stock Option Plan
Unlimited access to the Go1 Learning Hub and Blinkist app
Professional development fund
Volunteer leave to give back to the community
Family planning & parental leave, plus support for parents returning to work
Wellness initiatives and an Employee Assistance Program
If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑
About the job
Apply for this position
Senior Performance App Marketing Manager
About The Role
We’re looking for a Senior Performance App Marketing Manager with deep expertise in managing and scaling performance marketing channels. Whether it’s Universal App Campaigns (UAC), Programmatic Networks (e.g., Moloco, AppLovin), Paid Search, or other acquisition platforms, you’ll play a key role in driving growth and optimizing performance across multiple channels.
As part of our Performance Marketing Team, you’ll take ownership of some of our most critical acquisition efforts, working hands-on to scale campaigns, analyze data, and lead experimentation. If you’re analytical, proactive, and energized by the challenge of driving results, we’d love to hear from you.
Check out the hiring process for this position here: https://jobs.blinkist.com/0zh 🚀
What You'll Do
Lead and optimize acquisition efforts across key performance marketing channels — from strategic planning and daily operations to testing, analysis, and reporting.
Manage and grow performance across various channels (channel to be confirmed based on the individuals skill set but may include UAC, Programmatic Networks, and Paid Search) through hands-on campaign management, experimentation, and continuous optimization.
Collaborate with cross-functional teams, including Data, Creative, and Engineering, to scale acquisition efforts, improve ROI, and ensure seamless campaign execution.
Set up and manage tracking infrastructure with MMPs (e.g., Adjust), working closely with developers to ensure accurate attribution and measurement.
Analyze performance data to uncover growth opportunities, translate insights into actionable strategies, and guide budget allocation.
Track and benchmark key KPIs such as CPM, CPC, CPI, Cost per Sign-up, ROAS, and LTV across platforms and geographies.
What We're Looking For
Senior experience in performance marketing, with hands-on expertise in at least two major channels (e.g., Meta, Native Channels, UAC, Programmatic Networks, Paid Search).
Proven experience optimizing for key metrics across the funnel, including in-app actions, subscription funnels, and both upper and lower funnel performance.
Strong analytical mindset – comfortable working with large datasets and interpreting user behavior through data. A curiosity and data-driven mindset are essential.
Knowledge of MMPs and a strong interest in attribution modeling.
Experience with subscription-based B2C apps
Why Blinkist
Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles.
These are some of our most valued benefits:
30 PTO days + Wellbeing days + Learning days
Flexible approach to work
Monthly work-from-home or transport reimbursement
One time work from home office set up budget
Employee Stock Option Plan
Unlimited access to the Go1 Learning Hub and Blinkist app
Professional development fund
Volunteer leave to give back to the community
Family planning & parental leave, plus support for parents returning to work
Wellness initiatives and an Employee Assistance Program
If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑