Marketing Campaign Manager
Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out our Life at Yubico Page on LinkedIn and our awards here.
The Role
We are seeking a dynamic and seasoned Marketing Campaign Manager to expand our growth and digital presence with B2B audiences in the Americas (e.g., US, Canada, and LATAM). You will drive brand awareness, demand generation, and marketing pipeline and revenue growth within our target markets to elevate the security posture in those organizations.
Tasks & Responsibilities:
Planning and executing on global Marketing Campaigns.
Formulating full-funnel campaign strategies and executing with a focus on attracting new customers as well as driving install-base marketing.
Using a creative- and digital-first strategy, building integrated marketing campaigns based on identified market segments to gain new customers and build repeat business.
Overseeing all aspects of the campaigns including execution, day-to-day operations, monitoring and measurement of the marketing campaigns and their success, and ensuring campaign implementation follows our strategy, guidelines, and assigned budget.
Analyzing data to identify, communicate, and execute on opportunities across the marketing ecosystem.
Maintaining and updating budgets and dashboards to provide broader insights to areas of success and areas for improvement.
Managing marketing KPI benchmarks, targets, and metrics.
Coordinating with cross-functional teams—both within Marketing and across the company— to design, create, and execute campaigns.
Coordinating and planning with our digital marketing agency.
Working with our creative team to ensure our digital presence performs to, or above, benchmarks.
Working with our social media team to stay current with social and influencer programs, and aligning to digital marketing tactics.
Working with our Events team to support field and events programs.
Accommodating changes and different priorities depending on markets/territories and how these impact local marketing strategies.
Basic Requirements:
Demonstrated experience with creating and executing personalized campaigns designed to engage accounts and verticals, basing the marketing message on the specific attributes and needs of each.
5+ years of related job experience in a similar marketing role.
Exceptional communication, written and project management skills with a strong attention to details and deadlines.
Experience managing external partners and agencies.
Thrive working collaboratively with multiple teams and milestones.
Passion for running B2B campaigns (B2C campaigning experience is a plus)
Ability to manage several projects simultaneously.
Experience with Account Based Marketing (ABM) to build a business marketing strategy that concentrates resources on a set of target accounts and/or industry verticals within a market.
A good understanding of current cybersecurity trends as well as marketing campaign best practices.
Analytical skills and work experience within Google analytics (GA4).
Bachelor’s degree in communication, marketing, or related fields.
Bonus:
Familiarity with GDPR and related regulations.
Previous experience with e-commerce Marketing.
Experience with Salesforce (SFDC) CRM.
Experience working with marketing attribution.
#LI-AS1
#LI-Remote
Our U. S. benefits are designed for your overall well-being:
Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.
Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).
Commuter Benefits. If you need to commute to the office, we offer commuter benefits.
Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.
We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.
Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.
Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.
As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to 'Yubico', 'us', 'we' or 'our', we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.
About the job
Apply for this position
Marketing Campaign Manager
Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out our Life at Yubico Page on LinkedIn and our awards here.
The Role
We are seeking a dynamic and seasoned Marketing Campaign Manager to expand our growth and digital presence with B2B audiences in the Americas (e.g., US, Canada, and LATAM). You will drive brand awareness, demand generation, and marketing pipeline and revenue growth within our target markets to elevate the security posture in those organizations.
Tasks & Responsibilities:
Planning and executing on global Marketing Campaigns.
Formulating full-funnel campaign strategies and executing with a focus on attracting new customers as well as driving install-base marketing.
Using a creative- and digital-first strategy, building integrated marketing campaigns based on identified market segments to gain new customers and build repeat business.
Overseeing all aspects of the campaigns including execution, day-to-day operations, monitoring and measurement of the marketing campaigns and their success, and ensuring campaign implementation follows our strategy, guidelines, and assigned budget.
Analyzing data to identify, communicate, and execute on opportunities across the marketing ecosystem.
Maintaining and updating budgets and dashboards to provide broader insights to areas of success and areas for improvement.
Managing marketing KPI benchmarks, targets, and metrics.
Coordinating with cross-functional teams—both within Marketing and across the company— to design, create, and execute campaigns.
Coordinating and planning with our digital marketing agency.
Working with our creative team to ensure our digital presence performs to, or above, benchmarks.
Working with our social media team to stay current with social and influencer programs, and aligning to digital marketing tactics.
Working with our Events team to support field and events programs.
Accommodating changes and different priorities depending on markets/territories and how these impact local marketing strategies.
Basic Requirements:
Demonstrated experience with creating and executing personalized campaigns designed to engage accounts and verticals, basing the marketing message on the specific attributes and needs of each.
5+ years of related job experience in a similar marketing role.
Exceptional communication, written and project management skills with a strong attention to details and deadlines.
Experience managing external partners and agencies.
Thrive working collaboratively with multiple teams and milestones.
Passion for running B2B campaigns (B2C campaigning experience is a plus)
Ability to manage several projects simultaneously.
Experience with Account Based Marketing (ABM) to build a business marketing strategy that concentrates resources on a set of target accounts and/or industry verticals within a market.
A good understanding of current cybersecurity trends as well as marketing campaign best practices.
Analytical skills and work experience within Google analytics (GA4).
Bachelor’s degree in communication, marketing, or related fields.
Bonus:
Familiarity with GDPR and related regulations.
Previous experience with e-commerce Marketing.
Experience with Salesforce (SFDC) CRM.
Experience working with marketing attribution.
#LI-AS1
#LI-Remote
Our U. S. benefits are designed for your overall well-being:
Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.
Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).
Commuter Benefits. If you need to commute to the office, we offer commuter benefits.
Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.
We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.
Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.
Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.
As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to 'Yubico', 'us', 'we' or 'our', we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.