Director - Product Design

The Director of UX focuses on empowering our customers to build their brand awareness through personalized experiences, strategic content distribution, and intelligent brand management - all optimized for today’s evolving LLM landscape. As the Director of UX you’ll define the future of our brand offering for marketers. Your mission: help HubSpot’s customers amplify their expertise and be seen everywhere. You’ll own the end-to-end experience across Brand Identity, AEO, Web Content, Media, Social & Ads, and Brand Reporting, transforming product complexity into simple, trustworthy, and powerful user experiences.

The Challenge:

• Solve for the Unknown: You will own the design for a new product space from the ground up, moving from high-level concepts to shipped, market-defining products.

• Design for Complexity at Scale: You must successfully design in incredibly complex, technical situations, creating solutions that are powerful in the backend but appear simple for the user

• Drive AI Innovation: The product must be designed with an AI-first strategy, requiring you to lead the vision for new, seamless experiences incorporating generative and assistive AI workflows.

Responsibilities:

• Set and Execute the Design Vision (Autonomously):

  • Define and own the entire end-to-end design strategy for the new product line translating complex business needs into a clear, unified product experience.

  • Drive the product's AI-first strategy, championing and designing for modern, generative AI-based interactions and workflows.

  • Turn complexity into clarity, leading the design for incredibly complex, technical workflows and ensuring the user experience is simple and trustworthy.

• Leadership and Team Scaling (Owned):

  • Lead, mentor, and scale the UX team, providing design oversight for 2 Design Managers, a Staff Designer, a staff UX researcher and 11 cross-functional teams across 3 groups.

  • Foster a culture of experimentation and iteration within the team to drive rapid progress in a 0-1 environment.

• Cross-Functional Strategy & Influence (Collaborative):

  • Collaborate deeply with key cross-functional partners, including your Engineering Partner (based in Ireland) and your Product Management counterpart (potentially based in Europe or East Coast USA), to co-own the product strategy.

  • Influence and align stakeholders across a large organization to drive change and secure support for your design vision.

Qualifications:

• Strong Product Craft & Visual Design Skills: Must possess deep product design experience, with an undeniable, demonstrable strength in visual and interaction design.

• AI Fluency: Proven experience designing AI-based interactions, workflows, and developing product strategies with an AI-first mindset.

• 0-1 Leadership Experience: Proven ability to lead the design of new products in a highly ambiguous, undefined environment.

• Dealing with Complexity and Scale: Experience successfully managing the complexity and scale inherent in designing for large, technical, enterprise-level product organizations.

• Product-First Background: Experience working specifically in product design, not solely brand or marketing design.

Desired Attributes (What Will Help You Stand Out)

• Technical Acumen: High degree of technical fluency that enables effective partnership with engineering leaders on complex system design.

• Influencing Large Organizations: Exceptional ability to drive consensus, align diverse stakeholders, and influence product direction at the executive level.

• Experimentation Mindset: A mindset focused on rapid prototyping, iteration, and using data to guide the evolution of early-stage concepts.