Content Growth Specialist
This role is responsible for scaled outreach to Pinterest’s content producer ecosystem across the US and Canada. The Sr Content Growth Specialist will design, execute, and optimize our scaled communication campaigns across multiple channels to reach, incentivize, and retain large segments of our content producer ecosystem. This person will also identify new and up-and-coming Pinterest content suppliers for potential inclusion in our creator communities. The role requires strong attention to detail and skills in analysis, program management, data-driven decision making, and more.
What you’ll do:
Engage with content suppliers across the US and Canada and empower them to create high quality content on Pinterest
Manage a calendar of communication, strategically prioritizing and sequencing the content of our scaled outreach across multiple channels (email, house ads, in-product notifications)
Drive scaled incentive programs in alignment with global strategy
Educate creators on the Pinterest product and drive feature adoption
Analyze key success metrics and translate findings into actionable learnings and recommendations to drive incremental growth
What we’re looking for:
4+ years of work experience in campaign strategy and execution (experience in tech, social or ecommerce is a plus)
Bachelor’s degree in a relevant field such as marketing or equivalent experience
Strong analytical and problem-solving skills with proven ability to analyze large data sets, identify actionable insights and make strategic adjustments
Proficiency with SQL or equivalent data analytics tools
Track record of meeting ambitious, metrics-based goals
A team player, able to work in a fast-paced, ever-changing environment with technical and non-technical teams
Relocation Statement:
This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country.
#LI-REMOTE
#LI-BD4
About the job
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Content Growth Specialist
This role is responsible for scaled outreach to Pinterest’s content producer ecosystem across the US and Canada. The Sr Content Growth Specialist will design, execute, and optimize our scaled communication campaigns across multiple channels to reach, incentivize, and retain large segments of our content producer ecosystem. This person will also identify new and up-and-coming Pinterest content suppliers for potential inclusion in our creator communities. The role requires strong attention to detail and skills in analysis, program management, data-driven decision making, and more.
What you’ll do:
Engage with content suppliers across the US and Canada and empower them to create high quality content on Pinterest
Manage a calendar of communication, strategically prioritizing and sequencing the content of our scaled outreach across multiple channels (email, house ads, in-product notifications)
Drive scaled incentive programs in alignment with global strategy
Educate creators on the Pinterest product and drive feature adoption
Analyze key success metrics and translate findings into actionable learnings and recommendations to drive incremental growth
What we’re looking for:
4+ years of work experience in campaign strategy and execution (experience in tech, social or ecommerce is a plus)
Bachelor’s degree in a relevant field such as marketing or equivalent experience
Strong analytical and problem-solving skills with proven ability to analyze large data sets, identify actionable insights and make strategic adjustments
Proficiency with SQL or equivalent data analytics tools
Track record of meeting ambitious, metrics-based goals
A team player, able to work in a fast-paced, ever-changing environment with technical and non-technical teams
Relocation Statement:
This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.
In-Office Requirement Statement:
We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country.
#LI-REMOTE
#LI-BD4